At GoCardless, we’re passionate about payments. Our vision is to provide businesses with the best way to collect recurring payments, wherever they and their customers are in the world.
Today, we help over 60,000 businesses take the pain out of getting paid, so they can focus on what they do best. And through our partnerships with over 200 software providers such as Xero, Zuora, Salesforce and Quickbooks, more and more businesses are benefiting from our unique global payments platform every day. We process $15bn of payments a year across more than 30 countries, powering recurring payments for businesses worldwide, from multinational corporations to small businesses.
We’re headquartered in the UK, and backed by some of the world’s leading investors including Google Ventures, Salesforce Ventures, Balderton Capital, Accel Partners, Notion Capital and Bain Capital. Over 500 employees worldwide have decided to develop their careers with us. We’ve built a friendly, collaborative culture where we hire and develop people who share our desire to do work we can be proud of. We value learning and feedback, and support colleagues to develop in their role and more broadly in their career.
GoCardless is seeking a senior manager to build and execute its global customer demand generation marketing strategy. As part of the Commercial Demand Generation Marketing team, you’ll lead cross-sell/up-sell marketing for our Commercial account base of clients from Scale-up to Enterprise to significantly contribute to the company's revenue goals. You will build a function to identify and acquire new revenue opportunities from our customers and develop a cross-functional team of experts who harness our world class demand engine to accomplish these objectives.
This role requires a senior manager with experience in developing customer demand generation strategy, who thrives with ambiguity, can build successful teams and possesses deep expertise delivering campaigns in collaboration with different stakeholders.
Develop a breakthrough demand gen strategy that connects our customers to our products through our communication channels and demand engine.
Work with cross functional teams to understand business requirements, develop campaign goals and deliver pipeline objectives.
Partner with internal and external teams to bring these strategies to life, creating targeted and scalable cross-channel campaigns.
Test, iterate and scale demand gen solutions to create cross-sell/up-sell opportunities through personalised customer experiences.
Establish KPIs to measure effectiveness of campaigns. Take direct ownership of daily, weekly and monthly campaign metrics, reporting on programme performance to GTM leaders and executives.
Significant experience in running digital marketing programmes, preferably in a SaaS or related B2B business.
Proven track record of using customer insights, marketing metrics and analytics to inform and scale successful global marketing programmes.
Comfortable working with large sets of digital marketing and product usage data to glean critical insight to inform marketing strategy.
Meet high growth targets for the business with an eagerness to challenge the status quo to drive performance.
Comfortable with ambiguity and change, experienced in building programmes from the bottom up
Excellent cross-functional collaborator, building strong relationships and ability to influence stakeholders to gain consensus on vision for driving shared outcomes
Detailed orientated, problem solver with strong analytical skills to synthesise data into meaningful optimisation strategies Experience with Looker and Google Analytics a plus.
If you have a passion for building creative and scalable, data driven marketing programmes, you can drive high revenue impact initiatives, and you are comfortable engaging with execs and individual contributors alike, we’d love to hear from you.
Life at GoCardless
Diversity is hugely important to us and we welcome applications from those with disabilities and from under-represented backgrounds. Throughout our hiring and onboarding process we make any reasonable adjustments necessary to create a level playing field and continually look at how we can improve in this area. We also have active ‘employee resource groups’ (such as BEAM and Rainbow) that are supported and sponsored by members of our Exec team; they work to engage and inspire our employees on diversity & inclusion topics throughout the year.
We offer flexible working hours and remote working arrangements, enhanced parental leave and pension packages. You’ll also receive equity, because we believe having this ‘buy in’ is a vital part of building a successful business where everybody - regardless of their role - can make a valuable contribution.
Here at GoCardless we value flexibility, and throughout the challenges of the Covid-19 pandemic we've listened to our global GeeCees to gain a better understanding of the positives and negatives of working remotely (which we've been doing since March 2020).
Their feedback helped us develop our 'Adaptive Working' model, rolling out mid to late 2021. It's built around three components: days in the office, remote working, and enhanced environments. This means teams will be able to come into a GC office between one and three days per week for collaboration and teamwork, with the rest spent working remotely to enable a healthy work/life balance. We’ll also be reimagining our office environments so they enhance the collaboration and socialisation aspects our GeeCees told us they value most highly.
We continually review this approach in conjunction with the changing restrictions in each of our locations; additionally we offer support to maintain wellbeing and comfort, including subsidised home office equipment, workstation assessments and a range of remote social activities you can dip in and out of whenever you fancy.