Glovo is looking for a talented and experienced CRM & Retention Specialist to join the LATAM Hub in Buenos Aires.

The CRM & Retention Specialist will report directly to the CRM Manager for the region and contribute to evolve the integrated re-engagement strategy. This role will require a deep knowledge of mobile user re-engagement, email marketing, segmentation and cohort analysis, marketing automation tools, and loyalty programs. Top-notch strategic, analytical, and creative skills are required as the role is expected to significantly impact performance and drive overall company success.

The ideal candidate brings a combination of analytical and creative skills. A person in this role is comfortable in an "all hands on" environment, loves solving problems and is able to thrive in a fast-paced and execution focused environment

 

Responsibilities:

  • Launch performance and CRM campaigns and canvas
  • Manage day-to-day efforts across the CRM tool (push, in-app, email).
  • Write content for emails, push notifications, etc.
  • Own CRM KPIs as well as specific business goals around individual campaigns.
  • Assist local marketing teams on best practices and execution as well as develop reporting to bring insights for each market’s performance
  • Work with BI to report on activity and develop a deep understanding of all CRM efforts.
  • Make good use of internal data to build amazing dashboards to measure and track the impact of your actions.

 

Requirements:

  • Bachelor's degree - emphasis in marketing or business preferred.
  • Minimum of 2 years of CRM experience, specified in mobile user re-engagement, multi-channel direct messaging and post-campaign analysis. Experience working with BRAZE is a must.
  • Proven track-record of devising and delivering successful CRM programs.
  • Strong analytical knowledge and experience with reporting, driving insights, and data-driven optimization.
  • Comfortable working in ultra fast-paced environments and test-learn-scale cultures.
  • Proficient in Spanish and English

 

Benefits:

  • Unique entrepreneurial experience.
  • Amazing working conditions in our company.
  • International, dynamic and passionate environment with a great company culture.
  • Free Glovo credits!

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