The Global Head of UA will be responsible for strategic leadership of Glovo’s mobile user acquisition initiatives (performance marketing) and report directly to the Director of Digital Marketing, dotted line to the VP  of Growth.
 
The right candidate will define efforts to increase installs, signups, new customers and ROAS, which all ultimately lead to higher LTVs. Strategically guiding the UA team and defining tactics and tests per market will be a major part of the role. Being a part of the digital marketing team, the ideal profile for this position must combine both mobile and web performance and digital awareness experience to coordinate alongside performance marketing managers locally and remote.
 
This role will require a deep knowledge of the mobile marketing stack as well as digital marketing experience in general. Strategic and creative skills are desired as the role is expected to significantly impact growth to drive overall company success. 
 
Being comfortable in an "all hands-on" environment is essential. The ideal candidate loves solving problems and is able to thrive in a fast-paced and execution focused environment.

You will

  • Build a 360 UA strategy by combining digital brand awareness and performance campaigns
  • Create synergy and connection between creatives, message and intentionality in each part of funnel
  • Coordinate between performance and awareness teams by creating ideal strategies for each market
  • Measure ROI of each action
  • Define the right budget mix between performance and awareness
  • Track cross-channel effects
  • Relationship building with existing and new partners to adopt quickly new betas, features new business opportunities
  • Analyse correlation between UA investment and organic installs
  • Approach marketing automations tools
  • Ensure accurate tracking and reporting of marketing spend within budget; manage budget forecast, variance explanations and automations
  • Drive campaign conversion optimisation testing, by experimenting with creatives, ad copy, bids, and audience segmentation across several platforms
  • Identify opportunities for UA and process improvement, quantify impact, and drive implementation
  • Stay atop the latest trends, mobile UA best practices, ad platforms, ad formats, bidding methodologies and processes within the digital marketing ecosystem
  • Liaise with local marketing teams across 100 cities in 25 countries

Requirements

  • 6-10 years experience of digital user acquisition for mobile
  • Successful evidences on proving growth with digital channels
  • +2 years leading digital teams of at least 4 people
  • Experience with managing monthly performance budgets of 6-7 digits
  • Expert of the mobile marketing stack (e.g. data management tools, PMDs, attribution and analytics)
  • Data-driven mindset with focus on real-time performance optimisation, with an ability to organise and crunch data, interpret metrics and identify trends
  • Extensive knowledge of Google Ads, Facebook Ads and Apple Search Ads
  • Ability to adapt in an ever-changing environment - balancing intense attention to detail with swift turnaround while working in a collaborative, positive manner
  • Creative and a self-starter who’s ready to take risks and challenge the status quo
  • Fluent in English (Spanish a plus)
  • Our core values are very important to us:

    Gas: We think big and take calculated risks to go for all business opportunities, no matter how challenging they are! We work hard as a team and execute fast.

    Everyone Wins: We are here for the long run. Glovers, Partners and Users are on the very center of everything we do. If they win, Glovo wins. So for every decision, we make sure we are positively impacting them.

    Good vibes: Our teams are built of people that radiate positive energy and managers that are honest and fair. No assholes allowed! We stay optimistic no matter what, infecting each other with positivity, joy, and the desire to spend time together.

    Stay Humble: Always act humble: Everybody must roll up their sleeves and get their hands dirty to make our big plans a reality. We are tiny! We are conscious of how big the opportunity is and how much we’ve got left to do.

    Glownership: Act as one company—one team: Care first about Glovo, not your role or your department. Own your stuff, no question, but go beyond your role; help before you are asked. Everything you need to make things happen, you do it. Glow it!

    If you believe you match these values, we look forward to meeting you!

Benefits:

  • A ticket to the moon sitting on the fastest rocket - an adventure filled with challenges and professional growth
  • Social benefits (such as fresh fruit every day, free lunches from our yummy partners once a week, beers on Fridays, Culture Days every 6 weeks, the best coffee machine in the world,...)
  • Private Health Insurance
  • Unlimited Glovos (zero delivery fee on your Glovo orders)
  • Attractive compensation and equity plan
  • Gym membership discounts
  • Team building activities
  • International and talented team, used to working in a fast paced and vibrant way!

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