The Head of UA will be responsible for strategic leadership of Glovo’s mobile user acquisition initiatives. The right candidate will define efforts to increase installs, signups, new customers and ROAS, which all ultimately lead to higher LTVs. Strategically guiding the UA team and defining tactics and tests per market will be a major part of the role. Being a part of the digital marketing team, the ideal profile for this position must combine both mobile performance and digital awareness experience to coordinate alongside performance marketing managers locally and remote.

You will

  • Build a 360 UA strategy by combining digital brand awareness and performance campaigns.
  • Create synergy and connection between creatives, message and intentionality in each part of funnel.
  • Coordinate between performance and awareness teams by creating ideal strategies for each market.
  • Measure ROI of each action.
  • Define the right budget mix between performance and awareness.
  • Track cross-channel effects.
  • Relationship building with existing and new partners to adopt quickly new betas, features new business opportunities.
  • Analyse correlation between UA investment and organic installs.
  • Approach marketing automations tools.
  • Ensure accurate tracking and reporting of marketing spend within budget; manage budget forecast, variance explanations and automations.
  • Drive campaign conversion optimisation testing, by experimenting with creatives, ad copy, bids, and audience segmentation across several platforms.
  • Identify opportunities for UA and process improvement, quantify impact, and drive implementation.
  • Stay atop the latest trends, mobile UA best practices, ad platforms, ad formats, bidding methodologies and processes within the digital marketing ecosystem.
  • Liaise with local marketing teams across 100 cities in 25 countries.

Requirements

  • 6-10 years experience of digital user acquisition for mobile.
  • Successful evidences on proving growth with digital channels
  • +2 years leading digital teams of at least 4 people
  • Experience with managing monthly performance budgets of 6-7 digits.
  • Expert of the mobile marketing stack (e.g. data management tools, PMDs, attribution and analytics).
  • Data-driven mindset with focus on real-time performance optimisation, with an ability to organise and crunch data, interpret metrics and identify trends.
  • Extensive knowledge of Google Ads, Facebook Ads and Apple Search Ads.
  • Ability to adapt in an ever-changing environment - balancing intense attention to detail with swift turnaround while working in a collaborative, positive manner.
  • Creative and a self-starter who’s ready to take risks and challenge the status quo.
  • Fluent in English (Spanish a plus).
  • Our core values are very important to us:

    Gas: Fear mediocrity over mistakes. Think big, work hard, be proactive, take smart leaps and lead the way.

    Good vibes: Build a team of people that radiates positive energy. No assholes allowed: Always be upfront, honest and kind. The road we chose is very bumpy. Stay optimistic no matter what.

    Everyone Wins: Don’t settle for growth alone. Build a sustainable Glovo that benefits everyone. Consider how every decision makes for the most positive impact possible in the long-term.

    Stay Humble: Always act humble: Everybody has to roll up their sleeves and get their hands dirty to make our big plans a reality. We invest smartly and keep a close eye on our costs.

    Glownership: TAct as one company—one team: Pro-Glovo, not pro-department. Think beyond your role; help before you’re asked. Learn Glovo A to Z. Figure stuff out on your own. Make sure your shit works!

    Raise the bar: You're curious and capable; that's why you're at Glovo. You care deeply about improving your talents and look for opportunities to do so. Then put everything to work to reach your full potential.

    If you believe you match these values, we look forward to meeting you

Benefits:

  • A ticket to the moon sitting on the fastest rocket - an adventure filled with challenges and professional growth
  • Commodities in Expenses while traveling accross the Region
  • Generous equity pack for all employees
  • Social benefits (such as fresh fruit every day, free Friday lunches from our yummy
    partners, beers on Fridays, bi-monthly culture days, the best coffee machine in the world,...)
  • Young, international and talented team, used to work in a fast paced and vibrant way - currently, we are over 700 employees from all over the world!

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