The Head of Retention will be responsible for strategic leadership of Glovo’s customer engagement and retention initiatives. The candidate will define efforts to increase member loyalty, strategically re-engage with prior customers and improve customer experience.

The ideal candidate in this role is comfortable in an "all-hands-on" environment, loves solving problems and is able to thrive in a fast-paced and execution focused environment.

You will:

  • Build on top of the existing user lifecycle engagement strategy to take it to the next level
  • Approach CRM and retargeting automation to create an integrated 360 re-engagement strategy, from first in-app message/push notification to retargeting advert outside Glovo
  • Manage, develop and expand canvas, campaigns and ad groups
  • Constantly dive into campaign performance metrics to surface new learnings and drive continuous improvements to KPIs
  • Ensure accurate tracking and reporting of marketing spend within budget; manage budget forecast and variance explanations
  • Drive campaign conversion optimisation testing, by experimenting with creatives, ad copy, bids, and audience segmentation across several retargeting platforms
  • Identify opportunities for campaign and process improvement, quantify the impact, and drive implementation
  • Stay atop the latest trends, CRM best practices, Ad platforms, Ad formats, bidding methodologies and processes related to digital retention marketing
  • Liaise with local marketing teams across 17 countries

Requirements

  • 6+ years experience of digital mobile performance marketing with a focus on user retention, covering both CRM and retargeting (for web  a plus)
  • Expert of the mobile app marketing ecosystem and professional understanding of app user re-engagement, loyalty, and rewards
  • The data-driven mindset with a focus on real-time performance optimisation, with an ability to organise and crunch data, interpret metrics and identify trends
  • Extensive knowledge of Braze, Remerge, Adikteev and Jampp; Salesforce and Google TagManager a plus
  • Ability to adapt to an ever-changing environment - balancing intense attention to detail with swift turnaround while working in a collaborative, positive manner
  • Creative and a self-starter who’s ready to take risks and challenge the status quo
  • Fluent in English and Spanish is an advantage
  • Our core values are very important to us:
Gas: We think big and take calculated risks to go for all business opportunities, no matter how challenging they are! We work hard as a team and execute fast.
 
Everyone Wins: We are here for the long run. Glovers, Partners and Users are on the very center of everything we do. If they win, Glovo wins. So for every decision, we make sure we are positively impacting them.
 
Good vibes: Our teams are built of people that radiate positive energy and managers that are honest and fair. No assholes allowed! We stay optimistic no matter what, infecting each other with positivity, joy, and the desire to spend time together.
 
Stay Humble: Always act humble: Everybody must roll up their sleeves and get their hands dirty to make our big plans a reality. We are tiny! We are conscious of how big the opportunity is and how much we’ve got left to do.
 
Glownership: Act as one company—one team: Care first about Glovo, not your role or your department. Own your stuff, no question, but go beyond your role; help before you are asked. Everything you need to make things happen, you do it. Glow it!
 
If you believe you match these values, we look forward to meeting you!

Benefits:

  • A ticket to the moon sitting on the fastest rocket - an adventure filled with challenges and professional growth
  • Social benefits (such as fresh fruit every day, free lunches from our yummy partners once a week, beers on Fridays, Culture Days every 6 weeks, the best coffee machine in the world,...)
  • Private Health Insurance
  • Unlimited Glovos (zero delivery fee on your Glovo orders)
  • Attractive compensation and equity plan
  • Gym membership discounts
  • Team building activities
  • International and talented team, used to working in a fast paced and vibrant way!
     

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