Glossier is looking for a data-driven, forward-thinking Content Marketing Manager who will help grow and engage our audience, primarily for Into The Gloss channels and Glossier social. The Content Marketing Manager will hone our strategy for delivering content to our audience across all platforms—with a focus on constant experimentation and thoughtful recalibration based on findings. The role requires strong analytical skills, excellent communication between teams, and an interest in the tech, beauty, and editorial worlds. A successful Manager will smartly analyze digital performance and devise a future roadmap in accordance.
Push our content marketing strategy into its next phase by establishing the brand and ITG as the premier online beauty authority, instead of simply focusing on past performance
Experiment with new forms of partnership, digital product strategies, and off-site engagement to market Into The Gloss and Glossier content to our existing audience and engage new audiences
Approach growth like an entrepreneur - this role will have freedom to innovate and create a new path for creative content marketing. Because of the unique growth stage of and relationship between Glossier and ITG, there is not a prescribed way of doing business
Set relevant goals for all communications channels and monitor weekly metrics
Manage the social media posting cadence across both brands, in coordination with the editorial and social teams.
Test everything: Conduct A/B tests and analyze results to optimize content and establish best practices across all platforms
Research and identify organic search opportunities and SEO strategies
3-5 years of relevant work experience
Experience using and marketing across social networks, blogs, and content sharing communities
Expertise in Google Analytics
Strong communication and interpersonal skills; must be personable yet persistent
An analytical mind—the ability to process and make decisions based on data
Goal-oriented without sacrificing an experimental and creative streak
Must be enthusiastic, creative and entrepreneurial and have a go-getter attitude
Glossier is a beauty brand inspired by what girls want in real life, made by editors who get what works. We test every beauty product under the sun, interview our icons, and are in constant conversation with our customers, community, and Into The Gloss readers. Everything we do is distilled into our essential, easy-to-use skincare and makeup products that enhance–never hide–your real skin.
Glossier lives in NYC, is sold on the internet, ships to the US, Canada, and Puerto Rico, and thinks you look nice today.