Overview

We are looking for a highly organized, motivated, and execution-focused Director, Email Marketing to lead our email marketing program from strategy to execution. The ideal candidate possesses a strong desire to work in a fast-paced environment and is excited to play a pivotal role in supporting Glossier’s growth and retention efforts. This role would be a part of the Performance Marketing team and report to the Executive Director, Performance Marketing.

Responsibilities

  • Develop overall email strategy/roadmap, define key priorities, and oversee the execution of multiple campaigns with a specific focus on driving acquisition, retention and re-acquisition
  • Drive strong performance across a variety of email campaigns including transactional, acquisition, onboarding, content promotion and reacquisition campaigns, constantly refining communications across the consumer lifecycles
  • Define KPIs for individual email marketing campaigns and establish quarterly goals, generate forecasts, and compile weekly/monthly reporting for all major insights. Share insights/trends with the team and with key stakeholders
  • Develop and optimize drip email programs and define the business logic behind customization, campaign prioritization, and frequency caps
  • Lead complex targeting and personalization strategies to deliver the right message to the right consumer at the right time to drive retention & acquisition, reduce churn, while maintaining strong engagement
  • Manage development, hypotheses and execution of our email testing program
  • Proactively research and identify new opportunities to further drive revenue through customer campaigns and improve marketing efficiencies
  • Oversee the development of email editorial calendars to understand key initiatives and maximize use of the email channel to drive awareness & engagement
  • Provide strong leadership to direct reports, proactively developing them and setting up opportunities for success

Qualifications

  • 7+ years of experience across all facets of email marketing, including campaign strategy/development, messaging, customer segmentation, lifecycle optimization, deliverability, and AB/multivariate testing with specific experience in B2C, preferably in the ecommerce or direct-to-consumer space
  • Experience and comfortability in analyzing and manipulating data in Excel, especially to draw meaningful insights that inform current and future strategy
  • Strong combination of being data-informed and creative, while knowing how to effectively balance the two to achieve results
  • Ability to balance short-term gains with long-term impact. Ability to foresee the long-term impact of those short-term gains and properly utilize that knowledge to determine the appropriate next steps
  • Familiarity with HTML and web content management systems. Experience with database management systems strongly preferred.
  • Experience utilizing the full capabilities of an ESP
  • Experience with deliverability and CAN-SPAM regulations
  • Highly collaborative with a passion for analytics, innovative marketing, and creative excellence
  • Excellent written, verbal, and presentation skills
  • Ability to manage multiple priorities in a fast-paced environment
  • Highly knowledgeable about industry best practices and future trends  

About Glossier

Glossier is a beauty company that lives in NYC, is sold on the internet, and promotes a skincare-first philosophy that celebrates beauty in real life.

 

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of Glossier not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.

Apply for this Job
* Required
File   X
File   X


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Glossier are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.