About the Role

As the Director of Product Marketing, you will be responsible for building and scaling the Product Marketing function at GlossGenius. You’ll hire and lead a team of high performing Product Marketers and work cross functionally with Product, Engineering, Design, and other cross-functional marketing teams to spark engagement with our products with the ultimate goal of activation. You will drive the strategy behind product go-to-market plans with regards to pricing, packaging, messaging, ensuring a consistent brand message across all customer touchpoints. You will report directly to the Chief Business Officer.

What You'll Do

  • Define and drive compelling product narratives and comprehensive, cross-channel, go-to-market plans and for new and existing GlossGenius product features
  • Create customer personas to enable our internal teams to develop and sell GlossGenius to the right target audiences
  • Develop core product positioning, pricing and packaging strategy for new products
  • Build and mentor a team of product marketers
  • Measure and optimize the impact of new features and go to market campaigns on brand awareness and retention
  • Partner closely with the Demand Generation & Growth team to build targeted campaigns with the ultimate goal of achieving our user acquisition goals
  • Work with the Content team to develop compelling, repeatable strategies that educate customers and potential customers in the product experience and drive new activations
  • Partner closely with our Product and Customer Experience teams to understand our merchant needs and the broader competitive landscape within the beauty & wellness industry
  • Lead market segmentation projects to help prioritize product opportunities 
  • Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes to drive activations

What We're Looking For

  • 8+ years managing end-to-end product marketing at a fast paced consumer facing technology company
  • An experienced leader who has built, developed and retained high performing  product marketing teams 
  • Experience navigating ambiguous high-growth, fast-paced product-driven environments  
  • Passion for empowering small business owners to be successful; possess a high level of empathy our customers and a strong desire to deeply understand their needs
  • Proven track record of developing and executing a comprehensive product marketing strategy
  • Results-driven, with a passion for using data to build marketing campaigns that solve business problems, advance our brand narrative, and resonate with our member base
  • A great communicator who has the ability to influence and build alignment across the organization, specifically within Product and Marketing organizations
  • BS/BA in Marketing or related field

Benefits & Perks

  • Flexible PTO
  • Competitive health & dental insurance options, with premiums partially covered by GG
  • Fertility and adoption benefits via Carrot and Kindbody
  • Generous, fully-paid parental leave policy
  • 401k benefit - employees are eligible to contribute starting day 1 of employment
  • Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
  • Pre-tax commuter benefits
  • Dependent Care FSA
  • Home office stipend
  • Team Bonding opportunities - annual company retreat for entire team, plus virtual events throughout the year

In order to enter the NY office or participate in any in-person events, all employees must show proof of vaccination against COVID-19. For those individuals who are unable to be vaccinated, GlossGenius will engage in an interactive process to determine a reasonable accommodation.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but also our product, customers, and community as well.

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