We’re looking for a data analyst to join us here at GWI. Not just any data analyst though. Someone ambitious and genuine, who works best in the midst of a collaborative and forward-thinking team. That’s because as a GWIer you’ll be immersed in the fast-moving world of data tech. We think big to make an impact, we’re not afraid to ask why, and we always show respect. Those values are what got us where we are today, and they’re a big part of what we’re looking for in you.

About the job

Our newly formed Business Data & Analytics department is on a journey to empower every area of the business with quality data, insights, automated efficiencies and analytics. Our goal is to enhance business performance and to give every GWIer the opportunity to make the best, timely decisions to move at the pace that makes GWI special. GWI is a data company where we power insights for some of the biggest global businesses, but the BD&A team is all about looking inwards and unlocking huge opportunities to work cross-functionally across departments to power up our internal teams with internal data.

We are hiring an experienced data analyst to support the build of our new data and analytics platform as well as varied projects and initiatives across the business. You should be able to extract, integrate and blend data and look for trends and patterns for both system needs and business analysis needs. You will have experience in setting up data management processes, establishing standards and building data models, through to profiling and analysing data in any system, internal or 3rd party, including data lakes and data warehouses. You will be comfortable working with metadata, data lineage and master data and confidently be able to advise the business on these areas.

What you’ll be doing

  • Learn and understand how the data works and be ready to answer questions of the data
  • Take ownership of data management, data dictionaries and setting standards on data
  • Document data, data flows, processes and data models
  • Analyse and document system data for integration into Data Lake and Data Warehouse
  • Collaborate with Enterprise Data Architect, business experts, and analysts to integrate systems and automate data collection processes
  • Work with data ingestion pipelines built by Data Engineers and be hands on to support data issues or questions raised on data
  • Problem solve issues through deep-dive data investigation and present back your findings
  • Be an advocate for data quality
  • Setup proactive monitoring of data to support either data quality or timely insights for departmental action
  • Produce MI and dashboards which help users understand key pressure points in data or processes
  • Support data testing activities across business and technical areas
  • Ensure data is available in a fit-for-purpose and timely manner for business and analytics consumption

About you

First things first, as a disruptor in the global market research industry, we haven’t come this far without entrepreneurial spirit and a get-up-and-go attitude. You are joining a small team at the early stages of our greenfield journey. We are looking for someone who is ready and willing to roll sleeves up and get stuck into setting up our data management capabilities. You will have experience with the journey to build up a modern data framework and with your drive and innovation you are ready to deliver data management and data quality for the business. So if you think we’ll see that in you, then you’re already halfway there. Here’s the rest of what we’d like you to bring to the table.


  • Highly proficient in SQL and able to write complex queries utilising CTEs and Window functions
  • Data manipulation and analytical skills with the ability to collect, organise and analyse large amounts of information with attention to detail and accuracy
  • Experience in data reconciliation against any systems, data platform or BI reporting sources
  • Experience in designing and implementing workflows for management of data to support business areas as well as the BD&A team
  • Highly proficient in Excel and/or Google Sheets
  • Experience with Tableau highly desirable
  • Experience with Python highly desirable 
  • Preferable experience with GCP and the GCP data components
  • Experience with DBT, Stitch or similar highly desirable
  • Experience supporting QA and User Acceptance Testing processes
  • Knowledgeable on modern data architecture such as Data Lake, Data Warehouse, Lakehouse, Data Mesh etc.
  • Delivering incremental value through Scrum and Kanban methodologies


  • Ability to find solutions when faced with challenges and be articulate when offering viable recommendations
  • Ability to interpret impact of changes to business rules on the data and data integration pipelines
  • Excellent verbal and written communication skills and able to write up and present findings
  • Self-driven and constantly striving to improve data
  • Analytical and agile mindset and ability to see the big picture alongside the value of incremental delivery
  • Natural problem solver who can make recommendations at pace
  • Ability to scope, estimate and deliver committed work on time, on own and as part of Agile team
  • Understand, if not live and breathe the mantra, that good quality data is the backbone of every business

Our benefits

Great benefits make a big difference. Not just to employees, but to the whole vibe of a business. That’s why when you work for us, you’ll enjoy a full spectrum of generous perks, rewards and office benefits.

  • Competitive salary and performance-based bonus
  • Generous training budget
  • 25 days holiday and Christmas office closure days on top
  • Allocated shares according to GWI’s share scheme 
  • A range of discounts and freebies
  • A genuine commitment to mental and physical health, with a range of content, tools and perks to help you look after your wellbeing
  • Accredited learning and development programs
  • Enhanced primary caregiver and co-caregiver’s benefits
  • Flexitime and a great work-life balance
  • Health Cash plan
  • Referral bonus scheme
  • Mobile phone contract
  • Early finishes on Fridays
  • A well-stocked fridge and plenty of snacks (some healthy, some not so healthy)
  • Commit a working day to charity each year
  • Social activities and team outings

Who we are

GWI was founded with the knowledge that understanding your audience is really important for business. When you know who you’re speaking to and why, you can create content and campaigns that stand out to the people that matter.

Through our global online survey, we gather data on the behaviour and perceptions of consumers across the world. This provides businesses with deep, actionable insights on their audience, revealed from data they trust.

It’s been going well, too. Since launching in 2009, we’ve become one of the UK’s fastest growing target audience companies. We’re not about to stop growing any time soon. As a business, we’re on a mission to re-engineer data-driven marketing, and we’re on the lookout for talented people to join us.

Diversity & Inclusion

Imagine if our data came from just one kind of person. We’d get a very nuanced view of the world. And we definitely wouldn’t have got off the ground as a business.

Although things certainly aren’t perfect, we live in a society where differences are increasingly celebrated – so we’d expect nothing else from our teams. In fact, the GWI office is as diverse as our global data, it’s really important to us that it stays that way. This is a place to feel at home, express yourself freely and make your mark.



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