Director, Creator & Celebrity Partnerships, USA, Glance Roposo

Location: Los Angeles, USA

Glance, Roposo & InMobi Group Glance is world’s first and fastest growing screen zero digital content platform with backing from the likes of Peter Theil, Mithril Capital and Google. With more than 150 million daily active users in India and South East Asia, Glance is among that top 3 digital content platforms in the world.

Glance

Glance Founded in 2019, Glance is one of India’ largest lock screen platforms of India and Southeast Asia, enabling consumers to experience the internet on the lock screens of their smartphones. Glance's AI-powered personalization enables consumers to enjoy content, products, and services of their choice, all delivered in an intuitive and visually attractive format. Funded by Google and Mithril Partners, Glance is an unconsolidated subsidiary of InMobi and has over 150 million daily active users in India and estimated 25 million in Southeast Asia. For more information visit glance.com.

Roposo
Roposo is a novel platform that's defining the era of entertainment & LIVE commerce in India. With more than 10 crore downloads, it is the #1 entertainment & LIVE shopping app that brings together premium content creators, passionate consumers, and avid shoppers via immersive LIVE experiences. It is rapidly becoming the one-stop-shop for audiences to discover trending content across genres, enjoy live entertainment, interact & shop the latest trends LIVE from their favourite influencers, enjoy LIVE experiences, and much more. It also provides the ideal grooming environment and opportunities for creators to become professional live streamers.

We are on mission to enrich people’s life with unique exclusive premium personalized content, commerce and entertainment on their mobile lock screen. Our content is powered by Glance’s own and operated properties such as Roposo as well as our premium content partners. Glance-Roposo is a leading premium creator driven entertainment commerce platform built with core focus to bring live content and commerce to users on exclusive properties on a phone such as lock screen and home screen.

Glance & Roposo US: Glance and Roposo are now making foray into US market, scaling fast on back of its unique partnership strategy with leading telcos in US. We are looking for the first few entrepreneurial leaders and domain experts with passion to build Glance and Roposo in US from scratch and scale to millions of users at an exceptionally fast pace.

Glance is a subsidiary of InMobi Group whose mission is to power intelligent, mobile-first experiences for enterprises and consumers. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

Position Overview

We are looking for an absolute rockstar to join us as Director – Creator & Celebrity Partnership, USA In this role you will work to create networks & partnerships with emerging and budding talents on Roposo USA platform and on our content IPs.

Also, you are familiar with the celebrity & mega influencers landscape in USA and help partner through established connections or networks.

You will conceptualize the launch strategy for the talents and lead the cross-functional efforts to build and grow them across digital and mainstream media. You will also evangelize the talents to the Roposo brand.

Responsibilities:

§ Devise acquisition & outreach strategy, onboarding and partner management efforts with all digital celebrities, top creators and music labels for the Roposo USA brand

§ Build & manage a category team which can oversee and execute the strategy to get the creators at a brisk pace as per their respective category

§ Directly oversee a portfolio of top creators & top celebrities providing high-touch relationship management through the communication of content best practices, personalized content strategy

§ Work collaboratively with cross-functional partners to develop, build and execute content programs with top creators to drive content and user growth

§ Negotiate and execute content partnership agreements to maximize high impact onboarding, optimizing for posting consistency and long-term retention

§ Establish new processes to improve current workflows in order to drive strategic growth and scale our service to a high volume of top creators

§ Collaborate with the Roposo USA & India team and devise a launch strategy for them. The key objective is to showcase their talent externally and establish these talents as "Discovered on Roposo" and create name and fame in the digital and offline world.

§ Conceptualize and execute all online campaigns and offline events to help grow these budding talents. Work with the marketing team to help do this

§ Responsible for devising a strategy to market Roposo as a brand to these budding talents, celebrity/ mega influencers & music labels and help create marketing collaterals

§ Internally advocate for and champion the needs of the artist community with key stakeholders

§ Observe, follow, and predict the trends in the local entertainment industry

§ Work closely within the content and music teams to create editorial content and opportunities for artists

§ Work closely with other teams like product, content strategy, live streaming and the commercial team to coordinate music content campaigns and initiative

§ Own, drive, measure & analyse performance against key engagement metrics

Requirements:

§ 10+ years of relevant industry experience, either within the label and distribution framework, or talent marketing company or as a top celebrity manager

§ Proven track record working within an international framework and a fast-growing tech environment is an absolute must

§ Deep connections & networks with budding creators, celebrity/influencer networks or with paparazzi

§ Understanding creator at heart and able to connect business/ brand requirement with that; if you are budding creator that may help

§ Track record of doing music label partnerships and activations across platforms.

§ Exceptional relationship building skills and established connections with artist network necessary to encourage the growth of Glance and Roposo.

§ Pristine presentation, written and verbal communication skills.

§ A team player capable of working calmly and quickly in high-stress environments and are solutions-oriented

§ Ability to navigate and execute through ambiguity and drive momentum for new projects and ideas.

§ Ability to understand the fundamentals of a new business and the core areas of growth quickly and deeply

What does InMobi do?

InMobi is one the largest Independent Adtech players globally with a record of accomplishment for innovation, customer-centricity and a privacy-first approach. We have been recognized on both 2018 and 2019 CNBC disruptor 50 list and as one of Fast Company’s 2018 Most Innovative Companies.

We have diversified revenue across several different B2B and B2C lines of business on a global scale. The North America market is our largest global market, and where our largest clients and publisher partners are based.

What’s the Glance family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. We are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. Award-winning culture, best-in-class benefits:

· Competitive salary, bonus, and stocks

· Quality medical, vision, dental

· 401(k) match

· Flexible working hours

· Parent friendly health benefits and work environment

· Wellness stipend

· Healthy time off through a combination of PTO, sick days, and company-wide holidays

· $400 to set up your own home office to thrive in a post COVID world

· Post-covid hybrid work model for employees close to our offices in New York, San Francisco, Irvine, and Kansas City

Glance is an equal opportunity employer

Glance is a place where everyone can grow. However you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work.

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