GitLab's DevOps platform empowers 100,000+ organizations to deliver software faster and more efficiently. We are one of the world’s largest all-remote companies with 1,400+ team members and values that guide a culture where people embrace the belief that everyone can contribute.

Product Marketing Managers at GitLab have a unique opportunity to contribute to our mission:

To change all creative work from read-only to read-write so that everyone can contribute. When everyone can contribute, consumers become contributors, and we greatly increase the rate of human progress.

Product Marketing Managers at GitLab help tell the story about the value of how GitLab helps to unlock the potential of sharing and contribution. As a Product Marketing Manager, you understand our customers, our community, and the challenges they face. You write about their story and help them understand how GitLab can help them become the heroes they really are.

We work in a unique way at GitLab, where flexibility meets a high paced, pragmatic way of working. And everything we do is in the open. We recommend looking at our product marketing handbook to get started! 

  • Develop and implement GTM strategies and campaigns in partnership with sales, growth, digital, and content marketing.
  • Research and support pricing and packaging decisions in order to meet market demands and needs.
  • Define and lead market research projects into specific market segments.
  • Research and define our enterprise buyer and user personas, their specific needs, pain points, and goals that we can help address.
  • Research, document, and operationalize particular customer use cases and problems that GitLab solves.
  • Identify and define the key value drivers which differentiate GitLab in the market.
  • Partner with sales, product management, customer success, and engineering teams to refine and evolve our product roadmap.
  • Develop product marketing collateral such as website pages, blogs, white papers, webinars, videos, decks, and data sheets supporting the buyer's journey communicating the value of GitLab.
  • Participate and contribute to field and industry events as a GitLab evangelist and thought leader.
  • Develop and deliver product, market, and industry-specific enablement to the GitLab sales team and partners.
  • Create campaign messaging and content as required to support ongoing marketing initiatives.
  • Develop relationships with analysts and regularly brief them about GitLab’s unique value proposition.
  • Document and demonstrate GitLab value in analyst market research reports.
  • Support the development of customer case studies and webinars that help to demonstrate the value of GitLab for our customers.
  • Participate and support win/loss analysis to understand why we win, where we win, who to target, and what to avoid.
  • Support research into competitive threats and challenges to understand how to position GitLab in a rapidly changing market.
  • Research and track overarching market trends and patterns.
  • At least 6 years enterprise software marketing experience, including 4 within product marketing.
  • Deep understanding of Agile and DevOps methodologies across the entire Software Development Lifecycle, especially in large enterprise environments.
  • Extensive experience in at least one of the following domains/areas (portfolio management, requirements management, agile project management, source code management, continuous integration, quality management, application security, continuous delivery, containers, kubernetes, release management, or application performance monitoring)
  • Outstanding English communication skills to explain and translate complex technical concepts into simple and intuitive communications.
  • Able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
  • Proven experience being self-directed and working with minimal supervision.
  • Data-driven, use data to measure results and inform decision making and strategy development.
  • Experience with Software-as-a-Service offerings and open core software a plus.
  • Experience designing sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.
  • You share our values and work according to those values.
  • Ability to use GitLab. 

Also, we know it’s tough, but please try to avoid the ​​confidence gap​.​​ You don’t have to match all the listed requirements exactly to be considered for this role.

To find out more about the compensation for this role, please apply to a role first. Once selected for a screening call, you'll be able to sign up here to view our compensation calculator. Be sure to use the same email address for both.

Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.  

Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us.

GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

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