This position is remote. 

Our senior design leader has a deep digital experience to lead the GitLab brand and digital experience team. Reporting to the CMO, the Director of Brand and Digital Design is accountable for evolving the GitLab brand to support the aggressive growth of the company, in partnership with Corporate Marketing. This is balanced by a deep understanding of the brand history, the importance of the brand to the open source community, and the impact of the brand on the product itself. The Director manages a growing team of brand designers, with the dual purpose of evolving the brand and supporting the day-to-day production design needs of the company (such as events, marketing campaigns and swag). Additionally, the Director of Brand and Digital Experience manages and grows a digital experience team, with both digital designers and full-stack web developers, and is accountable for delivering conversion-focused web properties, landing pages, email templates, digital ads and digital experiences, working in partnership with the marketing program managers and content team to deliver on marketing objectives. Finally, the Director forges a strong partnership with the GitLab UX team, to align on brand and design objectives with the product organization through the vehicle of the Pajamas design system (

The Director of Brand & Digital Design has experience leading both small and large teams of designers and developers in both in-house design organizations and, ideally, agencies. He or she has a strong portfolio of digital experience work, focused on conversion-focused web properties and design assets, as well as strong experience on global brand projects. He or she demonstrates an ability to work in a fast-paced environment with tight deadlines, supporting a global marketing team. Ideally, but not required, the candidate will have had experience with developing flat file websites and some knowledge of JAMstack.


  • Lead a brand design team, focused on delivering brand assets in support of company marketing activities and events, and on evolving the overall brand of GitLab
  • Lead a digital experience team, focused on delivering website pages, landing pages, email templates, digital ads and digital experiences in pursuit of marketing objectives
  • Be a visible brand and design leader at GitLab, partnering closely with the UX team to evolve the overall brand and design of GitLab through the Pajamas design system
  • Partner closely with marketing peers, to align to marketing objectives and prioritize brand and digital experience work
  • Hire and mentor designers and full-stack web developers with an eye towards career growth for the team
  • Consult with marketing leaders on effective digital experience strategy for marketing programs
  • Own digital conversion for the marketing organization, reporting on conversion improvements and website traffic improvements based on changes implemented by the team
  • Partner with Digital Marketing Programs to implement an every-day SEO strategy, seeking to iterate constantly to improve conversion and web traffic to
  • Be the public maintainer of


  • 10-15 years of experience managing design teams, ideally in both in-house and agency environments
  • Demonstrated portfolio of conversion-focused digital assets that can be shared during the interview process
  • Experience with modern digital technologies, including Adobe, marketing automation systems (like Marketo, Eloqua, Hubspot, etc.), and CMSs
  • Experience with modern web coding frameworks, such as CSS, JS, boot-strap, etc.
  • Experience with high-tech companies and/or open source companies and communities is a plus
  • An established track record of hiring and growing design and web development talent
  • Design degree or documented formal design training

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at GitLab are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.