GitHub is seeking a SEO Manager to join it’s Integrated Demand Generation team. You will collaborate with an integrated Marketing team to optimize new and existing web experiences. Working with leaders in PMM and Product, and throughout Marketing you will help us collect the most valuable information to drive your SEO strategy. You will work in partnership with the Content and Web Strategy teams to drive rankings and search equity across our properties, with the goal of winning the hearts and minds of our customers through relevant, effective, authentic content.

You are results-driven and passionate about developing experiences that have meaningful value for developers. You are a self-starter with strong experience optimizing websites for search engine results, testing and putting learning into action. You take a thoughtful, creative, academic approach to SEO, and are as skilled at data analysis as you are at communication and working with teams. You know how to work across complex organizations in a fast-paced, high growth environment to assure your strategy delivers outcomes.


  • Build the foundation of an SEO strategy alongside the content, web and demand teams.
  • Help the company define clear, measurable, SEO goals and KPIs, communicated broadly throughout GitHub
  • Develop action plans for achieving and measuring search campaign success, including determining key metrics, processes for measurement and optimization
  • Align to existing working teams inside of Marketing and join standups and sprints as a trusted consultant on SEO factors in the interest of their initiatives
  • Collaborate with designers, content creators, strategists, engineers, video editors and agency teams to iterate and develop compelling, search optimized content
  • Implement SEO tactics via HTML and other languages, on your own or by working through development teams
  • Hands-on execution of meta tags, page linking, and other SEO tactics
  • Keyword Research - Develop and expand keyword inventory to provide direction and insight into content development. Develop strategies to broaden keyword relevance and search term matches.
  • Manage a target keyword inventory mapped to our essential content and monitor rankings and performance against these keywords
  • Analyze keywords and search strategy for major competitors
  • Use the knowledge gleaned from keyword research alongside expertise from our Product Marketing teams to prioritize content creation that is both relevant to audiences and lucrative from a search traffic perspective.
  • Communicate specific SEO requirements - creative and engineering - to business/product stakeholders
  • Ensure our content is found across all appropriate properties and assets in the GitHub suite of websites: Websites and subdomains, Docs site, Community, YouTube channel, and other earned and owned media
  • Maintain an appropriate link building strategy
  • Research, identify and establish position statements related to both onsite and third party link strategies and partnerships for link building
  • Perform SEO audits on our existing website properties and deliver actionable roadmaps for their technical improvement
  • Deliver a monthly report of SEO performance,and provide executive data as needed
  • Research current trends and Search Engine algorithm changes and attend relevant conferences to gather insights from search engine representatives and professionals.
  • Participate in alignment meetings with other areas of the business to champion the voice of our customer as it pertains to inbound and web activities.

Minimum Qualifications:

  • 8 years working as an SEO or related type of consultant, specialist, or manager, in-house or agency side
  • Advanced knowledge of SEO and inbound marketing, as well as relevant toolsets
  • Advanced knowledge of Excel and other data solutions; ability to manipulate data sets in Excel quickly outside of analytics platforms, without manager guidance or training (pivot, macros, formulas, etc)
  • Advanced data analysis skills a plus: R, SQL, JavaScript, etc
  • Proven track record of implementing successful SEO strategies
  • Strong communication skills; ability to present in one-to-one, or one-to-many scenarios
  • Strong quantitative skills; ability to build basic mathematical models
  • Strong knowledge of analytics tools such as Google Analytics
  • Strong knowledge of GitHub us a plus
  • Coding and open source development experience preferred
  • Comfort working with Engineering teams and understanding their processes
  • Understanding of Agile marketing or Agile development best practices preferred, desire to be a part of a daily scrum, and potentially many agile workstreams.
  • Strong interpersonal communication skills - ability to relate well to colleagues and teams.
  • Ability to adapt communication style to multiple personality types and work with all levels of employees.
  • Experience researching technical and developer-oriented keyword sets and communities a plus
  • Bachelor's degree or relevant work experience required

Who We Are:

GitHub is the developer company. Over 40 million people use GitHub to build amazing things together across 100 million repositories. We make it easier for developers to be developers: to work together, to solve challenging problems, to create the world’s most important technologies. We foster a collaborative community that can come together—as individuals and in teams—to create the future of software and make a difference in the world.

Leadership Principles:

  • Customer Obsessed
  • Trust by Default
  • Ship to Learn
  • Own the Outcome
  • Growth Mindset
  • Global Product, Global Team
  • Anything is Possible
  • Practice Kindness

Why You Should Join:

At GitHub, we constantly strive to create an environment that allows our employees (Hubbers) to do the best work of their lives. We've designed one of the coolest workspaces in San Francisco (HQ), where over half of our Hubbers work, snack, and create daily. The other half of our Hubbers work remotely in 18 countries across the globe.

We are also committed to keeping Hubbers healthy, motivated, focused and creative. We've designed our top-notch benefits program with these goals in mind. In a nutshell, we've built a place where we truly love working, we think you will too.

GitHub is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people of all walks of life. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, disability, pregnancy status, veteran status, or any other differences. Also, if you have a disability, please let us know if there's any way we can make the interview process better for you; we're happy to accommodate!

Please note that benefits vary by country, if you have any questions, please don't hesitate to ask your Talent Partner.


Apply for this Job

* Required

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at GitHub are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.