At Ginger our mission is to create a world where mental health is never an obstacle. By harnessing the power and convenience of a smartphone, Ginger is able to provide high-quality care to people suffering from anxiety, stress, and depression.
With Ginger, members receive a personalized care plan and the right level of care based on their needs— from self-management tools and coaching to therapy and psychiatry.
We at Ginger believe that diverse and inclusive teams make our company better. Teams with individuals that bring different perspectives to challenges are more innovative, collaborative, and create better solutions. To that end, we're striving to build a workplace that actively embraces a diversity of people, ideas, talents and experiences.
Fast Company called Ginger one of The World’s Top 10 Most Innovative Companies in Healthcare and the World Economic Forum named us a Technology Pioneer.
What you'll do:
Work closely with the Marketing Operations Manager to conceptualize and design campaigns from messaging to A/B tests to promotional/targeting strategies
Work cross-functionally to launch campaigns in collaboration with product and content marketing
Monitor and optimize campaigns in real time to ensure campaign success
Learn from each campaign and incorporate new insights into future campaigns
Enable our sales team to help promote, and utilize our campaigns within their selling process
Build channel scalability & ROI by experimenting, establishing repeatable success, and scaling our success through process design
Provide input and data on optimal marketing channel strategy & budgeting mix based on campaign data
Develop a deep understanding of how to reach our buyer by creating personas, creative messaging that resonates, and continuing to refine our targeting strategies overtime
About you and requirements:
3+ years of related experience
Prior work experience in a startup environment (you move quickly and scrappily, and with limited bandwidth, make sound business decisions that move us towards future scale)
Production and process-oriented, with experience running omni-channel campaigns