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Company policy requires all employees and visitors to the Hudson Yards, NY office to be vaccinated against the COVID-19 virus.


Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a majority-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions.

Global Atlantic is looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us. 


The Senior Vice President Marketing - Individual Markets will join Global Atlantic’s Hartford-based Marketing organization. This role reports directly to the Chief Marketing Officer, and acts as a strategic leader and partner, representing Marketing as part of the Individual Markets leadership team, the local office, and across Global Atlantic.

This role is accountable for developing and driving the marketing strategy for our Individual Markets Business, including partnering and collaborating with the Sales organization to support revenue objectives for the annuity and life product lines, advancing our marketing efforts to drive engagement with Financial Professionals across distribution channels. 


  • Leading the Go To Market organization in defining, developing and executing on all Individual Markets marketing initiatives
  • Develop and lead our go to market strategy to support and align with the business objectives and sales goals of the Individual Markets organization, turning strategy into value through exceptional go to market execution
  • Collaborate with internal stakeholders on strategic goal setting, cross-functional business planning and prioritization of opportunities to advance efforts to evolve new ways to go to market, as the Marketing representative on the Individual Markets leadership team
  • Defining market segmentation to determine the most effective integrated, segment-focused strategies aligned with business objectives
  • Results oriented mindset with the ability to drive incremental gains in Marketing initiated/influenced pipeline by leveraging data and insights to optimize engagement strategies
  • Standardize go-live activities across different products and channels in line with go-to-market strategy
  • Driving the advancement of our marketing efforts through expansion of our capabilities on demand generation, channel expansion and engagement, product and channel marketing
  • Partner with peers as a member of the Marketing leadership team, working collaboratively to advance marketing strategy, capabilities and process at Global Atlantic
  • Oversee multiple large-scale projects simultaneously, including development and execution plans for marketing campaigns and programs, managing from strategy through to completion, to ensure high standards are met. This includes but is not limited to timeliness, accuracy, quality, FINRA and legal compliance 
  • Oversee the development and implementation of collateral materials and digital tools for new initiatives/strategies
  • Think creatively and strategically to leverage internal and external relationships in order to develop innovative marketing initiatives and help drive sales messaging and goals
  • Form strong relationships to build consensus, alignment and engagement with key partners across the organization, including Sales, Product, Compliance and the Marketing Advisory Council
  • Partner with Global Atlantic’s Strategic Partner Group (national accounts) to develop marketing strategies and programs for key distribution partners
  • Partner with Marketing Analytics to define a data-driven framework to measure success, adoption and impact of marketing programs and campaigns, and evolve marketing programs and focus based on key learnings and competitive intelligence
  • Partner with digital marketing leads to advance digital capabilities and deliver digital tools that enhance our marketing programs and initiatives and add measurable value to the sales process


  • A Bachelor’s degree in Marketing, Communications, Business or related field
  • Minimum fifteen (15) years of related experience. Experience in annuities and/or the financial services industry
  • Series 6 FINRA license required on day 1. Series 26 required within 6 months
  • Proven track record developing and implementing strategic marketing programs and campaigns, launching new products, and working with partners across an organization to support sales and other organizational goals
  • Strong leadership and execution capabilities, including leading large initiatives and cross-functional teams
  • Creative thinking, ability to foster the generation of innovative marketing ideas and work collaboratively
  • Demonstrated ability to influence internal and external partners
  • Excellent written, verbal and interpersonal communication and presentation skills, including the ability to effectively synthesize, organize and communicate complex information
  • Strong organizational skills and keen attention to detail
  • Superior professionalism and judgment
  • Strong work ethic and the ability and desire to work in a dynamic, fast-paced environment
  • Experience working with direct distribution (sales) teams and channel partners is a plus
  • This role is not eligible for visa sponsorship now or in the future



Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

We are active in our communities-

  • New York: Red Hook Conservancy, Girls Who Invest and The Bowery Mission
  • Boston: Cradles to Crayons, Project Bread, Let’s Get Ready, Rise Against Hunger, Salvation Army and many other local volunteer organizations in around the Boston area
  • Hartford: Habitat for Humanity, Foodshare, Humane Society, Hands on Hartford, Mercy Shelter and Dog Star Rescue
  • Indianapolis: Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research Foundation
  • Batesville: American Cancer Society Relay for Life, Angels of Giving, Margaret Mary Health Foundation, Ripley County Community Foundation, Safe Passage, Batesville High School Sponsorships, local area youth sports and food pantries, as well as many others
  • Des Moines: United Way, Central Iowa Shelter & Services, Junior Achievement of Central Iowa and Make a Wish Foundation
  • Berwyn: Food drive and will be planning an event to help a local family over the holidays
  • Atlanta: Packaged Good Organization, which helps the most vulnerable community members with providing personalized care packages for people in need including the elderly, our armed forces, the homeless and hospitalized kids
  • Bermuda: Sponsor of a weekly feeding program operated by The Hamilton Seventh-Day Adventist Church

Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws.  More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm.  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. 

Employees who require an accommodation to perform the essential functions of their job will participate in an interactive process which may include providing documentation. If you are hired and require an accommodation for any protected status, please email

Please click on the below links to learn more about Global Atlantic.

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