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What’s the most exciting trend you see in U.S. culture? (Please keep to one paragraph) *
Now please share one example of how a brand that CL currently works on could capitalize on this trend. (Please keep to one brand from our website) *
In three sentences or less, tell us why you’re interested in getting into Brand Planning? *
What are some passions of yours or topics that you love to nerd out on and would be excited to share with the team? (Please keep to one paragraph.) *
Brand Planning is not an exact science and in fact we are asked to stretch our brains in very creative, confusing, and sometimes non-linear ways. Then we must communicate that complicated thinking exceedingly clearly to others. Below are 4 wild and silly creative scenario questions for you to pick from. Choose ONE of these options (whichever one speaks to you most) and answer it thoroughly with as much clarity and creativity as you can muster. The actual specifics of your answers here matter little, but we will be interested in how you display your creative thinking and writing skills. (Please keep writeup to 1-2 paragraphs)
1. So, bummer — you have been abducted by some not so friendly aliens. And they have randomly selected you as the ambassador for all of humanity! They’re currently considering eliminating the entire human race. BUT they’ve asked YOU to share some endearing information about human beings that might make them change their minds. What would you say to your new alien overlords to try and save human beings?
2. Eek! A creepy fairy has emerged from the forest and is cursing you with a shapeshifting hex to live out the rest of eternity as an object in her kitchen. But the choice is yours–what kind of overly specific kitchen gadget will you choose to become and why?
3. Good for you! After proving your merits as a human, a terrifyingly powerful dragon decides to bond you as their chosen rider. Explain why your dragon chose you of all people, and describe your special superpower that manifests as a result of your magical bond?
4. Uh oh! In the aftermath of your unfortunate demise, you face the spectral prospect of haunting Earth for eternity. The pivotal choice emerges: Who are you choosing to haunt, and why? *
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