Who we are

Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
 
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
 
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

Who you are:

The Senior Segment Campaign Manager is a pivotal role driving the company’s growth trajectory. The Senior Manager's role encompasses identifying opportunities for landing, expanding, and retaining growth within the target segment. This involves developing targeted marketing campaigns and leveraging data analysis to optimize performance and achieve growth objectives. Proactively seeking out future campaign opportunities, the Senior Manager will propose strategic initiatives to the business for the next 1-3 years.  The Senior Manager’s responsibilities will include creating and executing integrated segment marketing campaign strategies aligned with segment-focused revenue objectives, strategic pillars, and product development lifecycles. This role will create segment campaign plan workbooks and deliver strategic annual campaign plans informed by the segment marketing squads with alignment from the segment marketing manager, solution marketing, channel marketing, and business development manager to enable the growth trajectory and bolster the brand's visibility.

The Senior Manager spearheads efforts to lead the conversation, establish expertise, and champion campaigns within the assigned segment;  leveraging in-depth competitive and market analysis, to craft unique segment campaigns that highlight Geotab's distinctive strengths and value proposition to attract right-fit leads.  The role will drive cross-functional collaboration, fostering synergy among various teams to bring campaign strategies to fruition. The Senior Manager will empower our creative team and external agencies to breathe life into these strategies, ensuring our marketing efforts stand out in a crowded landscape.

The role is full-funnel marketing, driving conversions, promoting innovative solutions, and managing demand generation. The Senior Manager will act as the linchpin for all lead sources, collaborating closely with sales to nurture leads and elevate the revenue pipeline to align with KPAs. Additionally, the Senior Manager will be a savvy budget manager, continuously optimizing spend, conducting ROI analysis, and tracking key campaign performance metrics against KPAs. The Senior Manager’s adaptability will shine as they navigate diverse projects and deadlines in the dynamic and fast-paced environment.

 

What you'll do:

  • Lead the design, build, implement, and management of the segment campaigns and their associate workflows, including ownership of the campaign planning workbook and strategic annual campaign plan to drive new customer acquisition, existing account expansion, and retention of existing customer base.
  • Identify opportunities to land, expand, retain growth within the target segment to develop targeted marketing campaigns, and analyze data to optimize performance and achieve growth objectives, while proactively keeping an eye out for the next big 1-3 year campaign opportunities to propose back to the business.
  • Lead agencies, vendors and other internal departments executing advertising planning, full funnel content, social media, success stories, association membership sponsorships, events, webinars, podcasts, and channel and partner program support, so that segment campaign objectives can be met effectively. 
  • Work with content, creative, digital and sales teams to deliver ABM aligned to campaign plans.
  • Lead segment campaign planning for Geotabs annual customer and partner conference “Connect” with segment campaign plans and programs.
  • Serve as a thought leader, subject matter expert and lead campaign advocate within the assigned segment and leverage competitive/market analysis to create differentiated segment campaigns and messages that clarify Geotab distinctive competencies and value proposition to attract right-fit leads.
  • Partner with segment marketing, solution marketing, channel marketing and business development to ensure alignment of segment campaign strategies with the overall segment business goals.
  • Maintain Ideal Customer Profile (ICP) and continuously develop buyer personas to inform campaign/content strategy at the segment and targeted account level.
  • Spearheads efforts to lead the conversation, establish expertise, and champion campaigns within the assigned segment;  leveraging in-depth competitive and market analysis, to craft unique segment campaigns that highlight Geotab's distinctive strengths and value proposition to attract right-fit leads
  • Work with Marketing Automation, Revenue Operations and Sales teams to develop digital nurturing campaigns optimizing marketing qualification methodology for pass-thru of leads to resellers/channel partners and develop a strong command of the leads management pipeline from MAL through to closed won/lost.
  • Against KPAs, forecast and continuously monitor and analyze metrics associated with campaigns to inform future campaign plans and diversity of programs based on what's working/isn’t, budget management, marketing ROI analysis and performance tracking and optimization.
  • Be an engine for evolution and positive change by focusing on continuous skills development, and identifying/ improving campaign processes and tools.

How you'll make an impact

  • Previous sector/segments experience in the Public Sector- government, smart city, transportation planning and management, ITS -aggregate interconnected insights primarily or Electric Vehicle, Sustainable Fleet Solutions, Transportation and Logistics, Field Services, Vocational, Rental or comparable industries is REQUIRED for this role.
  • Previous experience in telematics, connected transportation solutions, B2B IT or software industry marketing,  or comparable experience is an asset.
  • Demonstrated marketing campaign strategy development and execution with measurable outcomes and data-driven analytical approach to decision-making.
  • Proficient in account-based marketing (ABM) and persona targeting high value prospects with ABM platforms such as 6sense, Demandbase or Zoominfo preferred.
  • Exceptional verbal and written communication skills with ability to lead, influence and work across organizational boundaries with a strong track record of cross-functional collaboration.
  • Adaptability and able to work well under pressure and respond to fast changing priorities and deadlines.
  • Strong project management skills; able to identify needs, develop effective solutions and manage projects through to completion.
  • Understanding of agile marketing is considered an asset.
  • A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and relationship management skills.
  • A strong team-player with the ability to engage with all levels of the organization.
  • Entrepreneurial mindset and comfortable in a flat organization.
  • Must stay relevant to technology,  and should have the flexibility to adapt to the growing technology and market demands.
  • Technical competence using workflow tools (WRIKE, Jira), software and CRM programs, AI tools e.g. Google (Sheets, Docs, Slides), Chat GPT etc..

What you'll bring to the role

  • Minimum 8+ years of proven experience in a marketing campaign strategy role with preference at a B2B SaaS organization.
  • 3+ years experience in B2B Marketing in the assigned sector/segments.
  • Marketing campaign strategy development
  • B2B SaaS marketing
If you got this far, we hope you're feeling excited about this role! Even if you don't feel you meet every single requirement, we still encourage you to apply.
 
Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
 

Why job seekers choose Geotab

Flex working arrangements
Home office reimbursement program
Baby bonus & parental leave top up program
Online learning and networking opportunities
Electric vehicle purchase incentive program
Competitive medical and dental benefits
Retirement savings program

*The above are offered to full-time permanent employees only

How we work

At Geotab, we have adopted a flexible hybrid working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
 
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. By submitting a job application to Geotab Inc. or its affiliates and subsidiaries (collectively, “Geotab”), you acknowledge Geotab’s collection, use and disclosure of your personal data in accordance with our Privacy Policy. Click here to learn more about what happens with your personal data.

Apply for this Job

* Required
resume chosen  
Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
When autocomplete results are available use up and down arrows to review
+ Add another education
Geotab’s Voluntary Self-Identification Survey

Geotab is committed to fair and equitable treatment for all, and fostering a culture that embraces diversity and inclusion throughout the hiring process and beyond. At Geotab, our unique company culture is built upon the value of “always do the right thing” which is embraced by employees around the world. As a global organization, we continuously seek ways in which we can support both our staff and our communities through programs and partnerships focused on empowering diversity and prioritizing inclusion. 

We invite you to complete this optional survey to help us evaluate our diversity and inclusion efforts. Submission of the information on this form is strictly voluntary. Opting not to participate will not impact your job application in any way. Information obtained will be kept separate from your name or job application. This information will be kept secure and confidential and will be used solely to evaluate our diversity and inclusion efforts. The information collected in this survey is only available to HR staff to view in aggregated data format and not on an individual basis. Your answer will be maintained confidential and not be seen by selecting officials or anyone else involved in making hiring decisions.

Note to USA Applicants: This is a separate survey from the EEO-1 Voluntary Self Identification Form used in the United States for compliance purposes. We feel that the options found in the mandated survey do not encompass the rich diversity of our applicants, and as such strive to provide additional responses that reflect the landscape more accurately.

I identify my ethnicity as (select all that apply):










What gender do you identify as? (Select one)






Does the role you are applying for include managing direct reports? (Select one)




Geotab is committed to connecting, hiring and providing equal opportunity to qualified people with disabilities. Please select a response below as it relates to disability. (Select one)



Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.