Genius is hiring its first Branded Content Strategist that will work on ideating and overseeing the execution of Genius’s branded content campaigns.
This role will be based out of Genius HQ in Brooklyn, NY.
Genius is the world's biggest encyclopedia of music. Powered by its community, in-house creative team, and the artists themselves, Genius serves music knowledge to over 100 million people each month on Genius.com and everywhere music fans connect across the internet.
Founded in 2009, Genius began as a platform for annotating rap lyrics. Over the years, it has expanded its mission to include more than hip-hop, and more than just lyrics. Every song has a story that needs to be told, and the biggest names in music—including Travis Scott, Billie Eilish, and Ariana Grande—come to Genius to give the world insight into their art.
- Ideate Branded Content concepts and directional talent for both RFPs and proactive programs
- Write thought-starter concepts for both RFPs and proactive programs in partnership with the Integrated Marketing team
- Lead the creative execution and handle delivery of integrated campaigns with a variety of components including video, artist relations, editorial, social, legal, licensing, and more
- Work closely with Branded Content and Client Services teams to ensure all Branded Content deliverables align with Genius mission, client objectives, and budget
- Work closely with the Head of Branded Content & Branded Video Producer to create video storyboards and treatments
- Present Branded Content campaigns to clients in-person and on calls
- 4+ years experience ideating and overseeing the execution of editorial, social, and/or video content
- Experience working with brands/clients at a digital media outlet, agency, or similar
- Deep understanding of Genius’s editorial voice and the value we bring to brands
- Excellent written and verbal communication skills
- Ability to think quickly and adapt to client needs, changing budgets, and deadlines
- Passion for music culture—particularly hip-hop and pop music—and how brands utilize culture to communicate to Gen Z