Generation USA Social Media & Storytelling Manager

 

ABOUT GENERATION

Generation is a nonprofit that transforms education to employment systems to prepare, place, and support people into life-changing careers that would otherwise be inaccessible. The global pandemic has led to an unprecedented surge in unemployment. Even before the pandemic, more than 75 million young adults were out of work globally, and three times as many were underemployed—and 375 million workers of all ages needed to learn new skills by 2030. At the same time, certain jobs remain in high-demand, and 40 percent of employers say a skills shortage leaves them with entry-level vacancies. To date, more than 38,000 people have graduated from Generation programs, which prepare them for meaningful careers in 14 countries. Generation works with more than 3,900 employer partners and many implementation partners and funders.

 

Generation USA is dedicated to creating an organization where staff and learners of all backgrounds and identities can achieve their full potential, in class and at work. We envision an organization that dismantles barriers to success for our learners, enables staff to fearlessly be themselves at work, and advances equity in the education and employment systems that we live within.

 

POSITION OVERVIEW

Reporting to the Managing Director of Marketing and Communications, Generation USA is seeking a Storytelling and Social Media Manager to create and maintain a strong social media and digital presence for the organization. 

As part of our integrated marketing communications strategy, you will serve as the day-to-day manager for all Generation USA organic social media platforms, take ownership in interviewing learners and instructors about their experiences, and help create visually appealing and on-brand social and digital content.

With our strategic goal in mind of training and placing 1,500+ learners in 2023, this position will play a pivotal role in fostering awareness of Generation USA for the purposes of recruitment and implementing key campaigns for the organization.

This is a full-time and fully remote position.

RESPONSIBILITIES

Social Media and Community Management (45%)

  • Daily management of all Generation USA social media platforms including Facebook, Twitter, Instagram, LinkedIn, YouTube, and other platforms as added.
  • Suggest and create social organic content campaigns that align with the organizational mission. 
  • Oversee social media account layout and ensure all links and bios are updated regularly
  • Community management, engagement, and escalation on all brand pages and groups. 
  • Take ownership of our Facebook Student and Linkedin Alumni Groups. 
  • Conduct sentiment and overall review of Generation USA on social media platforms
  • Contribute to a database of potential learners, alum, or partners to feature in storytelling content based on social mentions
  • Keep updated on and inform team members about industry-related media mentions on social media and find opportunities to engage in the conversation. 
  • Keep apprised of the latest social media best practices, platforms, and technologies, and monitor and report on KPIs

 

Storytelling and Content Creation (45%)

 

  • Brainstorm, compile, and create student success and organizational-driven stories for social media and other digital platforms as part of the integrated marketing communications strategy. 
  • At times, assist in writing higher-level messaging as part of the integrated marketing communications strategy. 
  • Conduct storytelling-driven interviews with students, alumni, business partners, donors, and staff. 
  • With the managing director, assist in creating original and engaging graphics, images, and video content for social media audiences (preferably both long and short form).  
  • Test and analyze the executed content for future storytelling projects. 

 

Collaboration & Meetings (10%)

  • Work closely with the larger marketing and communications team, as well as other internal teams as necessary, to ensure accurate and timely content
  • Share identified opportunities and content with team members for utilization across multiple channels
  • Attend team meetings and meetings with other teams as necessary to align on strategy and goals

 

ABOUT YOU

You are a communicator who has a deep passion for social, digital, and emerging media. You are skilled at managing digital communities and creating engaging and informative social media content that has cultural and societal relevance. You are collaborative when aligning on goals and strategies and can work independently to implement them. You’re a creative, out-of-the-box, solutions-driven thinker. You are mission-driven, positive, and eager to expand your knowledge. You have the ability to inspire and motivate.

Specific requirements include, but are not limited to:

  • 3-5 years experience in social media marketing, community management, content creation, and communications. 
  • Ideally, experience in education, workforce development, and non-profit space, but not required. 
  • Excellent and concise written communication skills. 
  • Ability to effectively communicate and engage with a diverse audience. 
  • Preferred proficient level in asset creation tools such as Adobe Creative Suite (ideally Adobe Illustrator, Photoshop, AfterEffects, and PremierePro). 
  • Proficient technical understanding of social media platforms and organic algorithms. 
  • Big picture focus, but willing to also have strong attention to detail. 
  • Demonstrated commitment to justice, diversity, inclusion, and equity work. 
  • During the interview process, you are encouraged to show your portfolio (website or body of work) as part of the interview process. 

 

This is a regular, full-time (40 hours/week) salary, exempt position. The salary for this position is $70,000 and non-negotiable. There is a generous benefits package (medical, dental and vision, disability and life insurance, PTO, employer match on retirement contributions, observation of most federal holidays. Flexible scheduling and 100% remote.

Generation is an equal opportunity employer and actively encourages applications from people of all backgrounds. 

“In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.”

 

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