Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 alumni — and counting.

In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognised as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

We cater to tremendous demand for these programs, and we need smart and capable people to help us run all these courses and support high-quality learning experiences.

The Role: Front Lines Associate

We are looking for a well rounded individual, who leads by example. Our community is at the heart of what we do at GA and we need someone bright, kind, and organized to be the face and first interaction with our students, instructors, and other stakeholders who work out of our space. We are looking for someone with a strong customer service background and a readiness to handle lots of moving pieces.

This position is heavily involved in public-facing functions like greeting students/instructors, checking guests in, assisting with events and class setup, troubleshooting AV/technical issues as they arise, and tidying up before/after classes...all with a smile on your face. 

The main focus of this role is to be a customer service wizard, but here are other day to day tasks that you’ll be assisting in:

  • Greeting everyone who walks through the door; 
  • Acting as a brand ambassador for GA;
  • Answering questions about our products;
  • Checking students/guests in for classes and events;
  • Assisting instructors with setup of projectors/presentations prior to class;
  • Setting up rooms for classes and spaces for events; 
  • Troubleshooting AV/technical issues that arise; 
  • Working closely with other campus experience team members to help students and employees find solutions to problems in a timely manner; 
  • Assisting marketing, production and onlines teams with general responsibilities associated with running events, workshops and courses, including but not limited to speaker outreach, data entry and admin;
  • Serve as a point of contact on all pre and post-event communications as well as any logistic updates;
  • Ordering food and beverages for courses and events; and
  • Other responsibilities as assigned by your Manager and varying by market.


Some background in startups, technology or education is a big plus, but it's more important to us that you bring enthusiasm and smarts. You thrive in a fast-paced environment where each day looks different and responsibilities evolve quickly.

You are an Entrepreneur at Heart. You prefer the opportunity that comes from being part of a small team to the predictability that comes with larger organisations. You are able to multi-task and enjoy wearing many hats and expanding your responsibilities. You are proactive and comfortable working with minimal supervision.

You are Collaborative but Self-Directed. You enjoy brainstorming with others, but are independent and resourceful, requiring minimal guidance. You are not possessive of ideas or thin-skinned when it comes to critique. At the same time, you know how to deliver constructive feedback to others, and possess a strong point of view. 

You are Professional and Positive. You maintain a positive and professional demeanour in challenging situations, and have great written and verbal communication skills. You are comfortable with a bit of ambiguity.

You are Unafraid of Failure. You believe that prototyping is the quickest way to kick the tires on an idea, and enjoy engaging in discussions around your work with members of the education team, colleagues from other verticals, and users. You learn new processes quickly and accurately.

You are Highly Organised. When it comes to workflow, you take pride in your organisational skills. You feel comfortable working with cross-functional partner staff as well as internal personnel—including education experts, technologists, and designers. That is, you see your role as not only implementing programs, but also coordinating all necessary parties externally and internally to get the job done. You are tech and system savvy and are familiar with Google Suite.

You have Emotional Intelligence. At GA, you are constantly dealing with complex and delicate personal stories. As a self-aware individual you know when to listen and when to provide advice. You are able to empathise with anyone and can handle other people’s stress. You generally are optimistic about outcomes and enjoy making friends with new people. You can be reflective when something hasn’t gone as planned and adapt quickly to get back on course. You are able to anticipate customer needs and act accordingly.

Note: You also must be able to lift up to 10 kg.

Core Competencies

  • Approachability
  • Composure
  • Customer Focus
  • Dealing with Ambiguity
  • Problem Solving
  • Learning on the Fly

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