Who We Are

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 full- and part-time alumni — and counting. In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

Role Description

As the Marketing Manager you will own the marketing plan for General Assembly in the New York market. You'll create and execute on a data-driven strategy to efficiently grow General Assembly’s market share and awareness. Utilizing our beautiful flagship campus in Flatiron, you'll capture and create value through high-impact events and workshops, developing meaningful partnerships with noteworthy companies, organizations, and speakers across New York City’s tech, design, and startup ecosystem. You will be responsible for building and maintaining a highly engaged community of learners with the goal of enabling individuals to pursue work that they love.

You'll collaborate closely with many people in the organization to accomplish your goals (Campus Leadership, Admissions, Operations, Instruction, etc.) and should be adept at working in a team and managing through influence.  You will report directly to New York’s Senior Regional Director and have a team of 3 direct reports.  

  • Partnerships and Business Development:
    • Build target lists of companies, organizations, and speakers that align with General Assembly’s mission and needs.
    • Conduct outreach and vet organic partner leads through phone calls and face-to-face meetings.
    • Develop innovative partnership models that further a partner’s interests while building the GA community.
    • Foster and grow the scope  and scale of partner relationships over time.
  • Events and Creativity:
    • Identify key external events (meetups, etc.) in the community, at times attending on behalf of GA.
    • With your team, create and host valuable events, showcasing related content to drive more students, employers, and businesses to campus.
    • Work with in-the-field professionals to create and launch short-form workshops that teach today’s most in-demand career skills.
    • Drive loyalty among attendees and educate them on further learning opportunities within GA.
  • Planning, Metrics and Data-Driven Decision Making:
    • Analyze marketing funnel data to make thoughtful decisions around areas of opportunity, tracking efforts through dashboards and reporting.
    • Work with other campuses to benchmark performance and set aggressive, but realistic growth goals.
  • People Management
    • Directly manage a staff that tackles the logistics of local event and workshop production.
    • Develop and grow talent, potentially building out a team to meet market growth needs.


  • You have 4-5 years of prior marketing experience, with exposure to - and a solid understanding of - a range of marketing channels, such as: events, guerilla tactics,, partnerships, email, paid, social, and content.  
  • You are entrepreneurial, independent, and self-directed, with the ability to set your own goals and priorities with minimal guidance. You are comfortable with ambiguity and last-minute changes, and remain calm under pressure.
  • You bring a proven ability to confidently and effectively provide both constructive and positive feedback to individuals of diverse professional and personal backgrounds.
  • You possess a “growth mindset.”
  • When it comes to workflow, you take pride in your organizational skills. You can coordinate multiple projects at once and work with all necessary parties externally and internally to get the job done. You have the ability to multitask, prioritize, problem-solve, and, most importantly, follow through.
  • You have past management experience and know how to motivate and empower your team to hit their goals.
  • You have excellent verbal and written communication skills.
  • You bring a contagious positivity and enthusiasm to the teams you join, have a passion for education, and want to help change lives.


  • Customer Focus
  • Dealing with Ambiguity 
  • Drive for Results
  • Interpersonal Savvy 
  • Learning on the Fly 
  • Negotiating 
  • Organizing
  • Planning 
  • Presentation Skills 

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at General Assembly are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.