Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 full- and part-time alumni — and counting.
In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.
We are looking for an instructor to lead this transformative experience through General Assembly’s part-time Digital Marketing course.
Skills and Qualifications
You are eager to shape the skills, minds, and trajectories of the newest generation of digital marketers.
You are the person that your colleagues naturally gravitate to when they are trying to figure something out.
You have at least 3 years of industry experience with digital marketing.
You have fluency in the following topics: Google Analytics, Google AdWords, current social media outlets, paid social media advertising, customer segmentation targeting and tracking, community management, and e-mail marketing.
Essential Responsibilities and Duties
Teach two 2-hour part-time classes per week, for 10 weeks.
Work alongside GA staff and teaching team to best meet the needs and learning styles of your students.
Guide students through development of a stellar final project that allows students to create or optimize a digital marketing strategy for the company of their choice based on data analysis (Google Analytics) of that company’s current digital marketing efforts.
Facilitate a dynamic and collaborative classroom community.
Assist students and teaching assistants outside of class as necessary.