Who are we?

Since 2011, General Assembly has transformed tens of thousands of careers through pioneering, experiential education in today’s most in-demand skills. As featured in The Economist, Wired, and The New York Times, GA offers training in web development, data, design, business, and more, both online and at campuses around the world. Our global professional community boasts 40,000 full- and part-time alumni — and counting.

In addition to fostering career growth for individuals, GA helps employers cultivate top tech talent and spur innovation by transforming their teams through strategic learning. More than 21,000 employees at elite companies worldwide have honed their digital fluency with our corporate training programs. GA has also been recognized as one of Deloitte’s Technology Fast 500, and Fast Company has dubbed us leaders in World-Changing Ideas as well as the #1 Most Innovative Company in Education.

 

The Role

As the Local Marketing Lead you will own the local marketing plan in Seattle from end to end. You'll create a strategy that allows us to grow the business efficiently by getting students to campus and use data on trends in our region to optimize our offerings. You'll capture and create value through high-impact, high-volume events, classes and workshops and be responsible for creating meaningful partnership opportunities with noteworthy companies and organizations in Seattle’s tech, design, startup and enterprise ecosystem. Ultimately, you will be responsible for increasing the size of the General Assembly audience and maintaining a highly engaged and valuable community, allowing GA to continue to grow, scale and change lives.

You'll collaborate closely with many people in the organization to accomplish your goals (the Admissions team, the Operations team, the Instruction team, the Global Marketing team, and more) and should be adept at managing through influence.  And you will report directly to Seattle’s Regional Director.

 

Responsibilities

  • Program Planning + Forecasting: Develop a quarterly events and workshops schedule that optimizes market demand and fills our event space and/or classrooms. Carefully select a mixture of content for your market and forecast the impact against quarterly business goals. Identify the proper speakers, partners and instructors to ensure quality programming that fills the room.
  • Program Execution and Scheduling: You manage all aspects of program execution and aren’t afraid to get your hands dirty. From making sure speakers and instructors show up on time to checking the A/V to writing copy and coordinating with our admissions team on strategically alignment with course launches, you are a rockstar at ensuring details are in place. You will be the face of GA and responsible for high-energy introductions and kickoffs for programs.
  • Identify relevant new audiences and identify the best way to bring them to GA
  • Partnership Outreach & Management: You will cultivate new partnerships and maintain relationships with current partners in order to co-develop event content and co-market events on campus.
  • Tracking & Reporting: You will keep track of and report on all metrics surrounding your event and workshops plan, identify opportunities and optimizations and address pacing issues as necessary.
  • Leader within the local marketing org, supporting team members by testing and rolling out new initiatives
  • Helps to train, onboard and manage local marketing associates based on company knowledge and expertise, takes on mentor role.
  • Instructor Recruiting and Management: Finding talented instructors and experts is the key to developing a great class or workshop. You will source and evaluate the right people for the job and interface with them while they teach with GA.
  • Managing the Student Experience: You are responsible for ensuring that the students have a great class, workshop or event experience. Through student feedback and impeccable program execution, students should feel that General Assembly is invested in their success and feel welcomed into the GA Community.
  • Drive strategy for all owned projects, in partnership with the appropriate stakeholders across the organization.
  • Craft project plans, establish success metrics, manage timelines, collaborate with cross-functional business partners, and lead communication internally and externally to ensure alignment of all aspects, up to project launch.
  • Analyze and assess the results once projects go live, making adjustments as necessary.
  • Manage and Monitor marketing spend against quarterly budgets and key objectives. You know your dashboard well e.g. top of the funnel growth, lead quality, conversion rates, revenue, and expense.
  • Communicate priorities and recommendations to Regional Director to manage and grow the marketing funnel in support of the market’s revenue target.

 

Qualifications:

  • You have 2-3 years of prior marketing experience, with exposure to - and a solid understanding of - a range of marketing channels, such as: events, guerrilla tactics, growth hacking, partnerships, email, website, paid, social, and content.
  • You are entrepreneurial, independent, and self-directed, with the ability to set your own goals and priorities with minimal guidance. You are comfortable with ambiguity and last-minute changes and remain calm under pressure.
  • You have previous experience making decisions based on analyzing quantitative and qualitative data.
  • You are highly organized: When it comes to workflow, you take pride in your organizational skills. You can coordinate multiple projects at once and work with all necessary parties externally and internally to get the job done. You have the ability to multi-task, prioritize, problem-solve, and execute in a timely fashion.
  • You have excellent verbal and written communication skills.
  • You are comfortable speaking at the front of a room
  • A passion for education is a plus

 

Apply for this Job
* Required

File   X
File   X
+ Add Another


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at General Assembly are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.