What’s Gemma Labs?
Gemma Labs is a direct-to-consumer personal care company. Our brand Gemmist uses the power of science and data to determine the right set of hair care formulas for each customer. We are headquartered in Seattle, Washington, and are a spin-out of incubator Pioneer Square Labs. Check us out at gemmist.com.
What’s the role?
We are looking for a Lifecycle/CRM/Retention Marketing Manager who will lead activation, retention, engagement, and content marketing for Gemmist. This includes channels such as email, blog, SMS, PR, reviews, and referrals. You will be responsible for setting the strategy for these channels, as well as the tactical execution of your ideas. We seek someone who will be excited to increase sales through personalized, customer-centric messaging, upsell customers to higher-value subscriptions, lead new initiatives to retain subscribers, and develop strong win-back strategies sent at exactly the right time. We will also look to the Lifecycle Marketing Manager to own our editorial and promotional calendars.
Overall, you will deliver hyper-personalized campaigns based on the customer journey and customer segmentation while monitoring campaign performance metrics. You’ll partner closely with the broader marketing team on defining key messaging, creative production and testing, as well as analysis and reporting. You will constantly be running AB tests to improve KPIs such as welcome flow activation, LTV, AOV, upsells, churn, win-back, etc. This role will create an end-to-end, omni-channel lifecycle marketing program to optimize all aspects of the customer communication pre-purchase and post-purchase.
Does this sound like you?
You enjoy a small team where bureaucracy is low and the opportunity to make an impact is high. You are a self-starter who excels at setting strategy and rolling up your sleeves to launch new campaigns. You have experience writing detailed creative briefs for designers and engineers. You can juggle multiple competing priorities with ease and are extremely organized. You are a problem solver who can find creative and cost-effective solutions. You challenge yourself, and you’re passionate about growth. Importantly, you take a data-driven approach to marketing (A/B testing is in your DNA!), and you get excited about analyzing the effectiveness of your campaigns. You thrive in ambiguity and love to have fun with a high energy group of colleagues.
This job may be for you if you have...
- 4+ years of experience
- A Business or Marketing degree (or equivalent)
- Startup experience (or experience in ambiguous environments)
- DTC, e-commerce and/or subscription marketing experience
- Lifecycle/Retention/Churn emphasis
- Experience with “owned” channels
- Email automation experience is a must
- You have a strong customer focus and drive for results
- Talent for creating content and copywriting
- Understanding of policies and trends in the marketing space, including CAN-SPAM and CCPA
We are an equal opportunity employer and highly value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Interested? Email us at email@example.com. We can’t wait to meet you!