Gather is the platform transforming the way events are booked, planned, managed and executed.
We’re at the forefront of bridging technology and hospitality to help venues and guests gather and connect. Our cloud-based software and first-of-its-kind marketplace help great venues to be discovered, booked, and experienced by people looking to have extraordinary events.
All the while, our technology adapts to the needs of each event: making life easier for planners and their guests while fueling the growth of thousands of venues - from your neighborhood spot to national brands.
As Gather's Marketing Campaign Manager, you’ll be responsible for B2B campaigns that drive awareness, acquisition, and conversion. To be successful in this role, you should have experience in multi-channel campaign planning, building, execution, and optimization. You will utilize both sides of your brain in this role. Empathy and creativity will allow you to effectively communicate with our audience, while B2B marketing experience and an understanding of the MarTech stack will empower you to efficiently manage projects.
This role reports to the Director of Demand Generation.
What you’ll be doing:
Brainstorm, prioritize, project manage, execute, test, and measure campaigns through the lead lifecycle. Areas of focus include email, video/webinar, social, and landing pages
Use existing data and lead insights to develop comprehensive campaign strategies that achieve lead commit goals
Partner with third-party websites and communities to expand Gather’s reach beyond our existing sphere of influence (both paid and unpaid)
Establish a high bar for marketing design and short-form copy; serve as an internal thought leader in this space
Act as a liaison, working closely with the sales team to maintain goal alignment
What you should bring:
4+ years in campaign/project management within a digital marketing environment
Strategic mindset, attention to detail, and master of handling dates/deliverables
Deep understanding and demonstrated results with digital marketing
Creative mind and strong collaboration skills to educate team on how to create punchy and captivating marketing communications and campaigns at scale
Understanding of lifecycle marketing programs and previous experience leading cross-functional projects
Track record influencing creative and content teams to produce marketing materials that engage customers and generate social influence
Marketo and Salesforce experience preferred
Experience with running account-based marketing (ABM) programs
Health, vision, and dental benefits - employee 100% covered by the company
401(k) with company match.
Reimbursed phone & data plan.
Professional Development budget for conferences, books and more.
Brand-new office in Midtown, across from the Fox Theatre.
2 full kegs...of iced coffee.
Free breakfast on Mondays & free lunch on Fridays.
Monthly team events at our clients' venues.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.