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Our mission is to catalyze innovations that solve global problems and improve the lives of the world’s poorest people. We do this by incubating products, advocating for important causes, engaging with global organizations, and managing venture investments.
Gates Ventures is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
The Role:
We are seeking a skilled Marketing Specialist to support social, search, and other digital marketing campaigns that advance a broad range of philanthropic and advocacy objectives. A successful candidate will excel in understanding diverse audiences and specific platforms and tactics that drive effective and efficient campaigns, ensuring optimal impact and reach.
Proactive and results-oriented with the ability to work collaboratively in a fast-paced environment, the ideal candidate will have a solid background in digital advertising and a track record of executing successful strategies. If you are a strategic thinker with strong analytical skills and a passion for digital marketing, we invite you to apply and join our dynamic team. Please note: our work demands collaboration spanning multiple teams and the ability to quickly adapt to new developments and opportunities. Accordingly, this is primarily an in-office role in Kirkland, WA.
Responsibilities:
Campaign Planning and Execution: Support all aspects of paid media campaigns from initial planning to execution, coordinating with team members and vendors to manage scheduling, platform presence, asset management, and communications. Ensure campaigns achieve strategic objectives, prepare briefs, write media plans, and present go-to-market summaries, while continuously monitoring and optimizing campaigns with internal teams.
Paid Media Best Practices: Work with internal research team and vendors to create and maintain a foundational reference library of what works where and why. Using both historical performance data and industry research, track best practices to inform channel strategies, campaign tactics, and creative executions.
CRM Acquisition and Management: Develop and execute comprehensive lead generation efforts by identifying the most effective channels and exploring new opportunities. Collaborate closely with reporting team to track and analyze conversions, continuously optimizing strategies and efficiencies.
Content Creator Partnerships: Identify and manage content creator partnerships to advance core messages and advocacy outcomes across a broad range of platforms such as YouTube, TikTok, Instagram, and others. Evaluate impact and refine approaches to improve future creator programming.
Qualifications:
- Experience managing and executing integrated campaigns across broad set of social, search, and other digital advertising platforms including Google Ads, Meta Ads Manager, LinkedIn Advertising, and others.
- Proficiency with data visualization and presentation tools including Excel, PowerPoint, and Tableau.
- Strong analytical skills, capable of translating data into insights and actionable recommendations.
- Comfortable providing C-level feedback and presenting in executive reviews.
- Exceptional communication skills for conveying complex information to non-technical stakeholders and advocating for data-driven decision-making.
- Capable of managing multiple projects under pressure while maintaining commitment to deadlines and deliverables.
- Experience working in fast-paced environments where quick adaptation and innovation are valued.
Preferred Experience:
- Bachelor’s degree in business, marketing, or a related field.
- Experience managing social media campaigns and initiatives to achieve brand objectives or advocacy outcomes.
Work Environment:
Our work demands collaboration spanning multiple teams and the ability to quickly adapt to new developments and opportunities. Accordingly, this is primarily an in-office role.
Compensation:
The salary range for this position is $85,000-$105,000 per year. Starting salary offers will vary depending on several factors including education, experience, and qualifications. This role also qualifies for a discretionary annual bonus. Gates Ventures offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance and a 401(k) program with employer match. Our benefits also include generous paid time off for vacation, sick leave, holidays, and parental leave.
