Gainful changed the game in performance nutrition by developing personalized and customizable products that fuel your fitness goals and help you feel and perform your best. We believe that everybody has something to gain from performance nutrition and we’re here to help people make serious gains towards becoming the best version of themselves.

We are looking for an experienced, results driven Retail Sales Leader to help bring Gainful’s retail expansion to the next level. This is a chance to join a fast-growing brand and add a ton of value by unlocking the potential of the Gainful brand at retail as we expand beyond This is a New York City based role and we’re looking for somebody who will be in the office 3 times a week, bringing energy and excitement to our company culture while collaborating across departments including Operations, Physical Product, Marketing, and the Executive Leadership Team. This role will report into the Chief Operating Officer.


The ideal candidate has 5-8 years of work experience and is extremely confident in autonomously driving our retail P&L, mixing both strategic thinking with tactical execution to drive growth. We are looking for someone with a proven track record of success in scaling CPG brands at mass retailers,, and eventually in additional channels (Specialty, E-commerce, Grocery, etc.) and other opportunities as they arise. This leader needs to be a strong, persuasive presenter who can influence retailer buying teams, demonstrating how our brand will drive growth within their stores and advocating for the vision of the Gainful brand. The Director of Sales must be an analytical thinker who will ensure best in class execution and activation for all retail launches, meeting and beating required KPIs to support our ambitious growth.



  • Drive the success of our existing retail business by managing all of the levers necessary to beat our sales goals (promotional planning, pricing strategy, store execution, broker management, line review support, etc.)
  • Create and execute a clear, cohesive sales strategy for existing accounts and develop a roadmap for future expansion with the ability to build strong relationships with new partners
  • Manage the entire retailer workflow including onboarding, launch planning, forecasting, business planning for key submission dates, invoice and chargeback management, sales updates to internal stakeholders, and more
  • Analyze all available data and report out on key trends, performance to plan, upcoming forecasts, etc. to identify insights and opportunities
  • Partner cross functionally with Operations/Supply Chain, Product Development, Brand & Growth Marketing, and Executive Leadership to execute plans
  • Support and develop pitch decks quarterly updates, developing compelling presentations and persuading buying teams to support Gainful expansion
  • Work with broker partners to build strong, beneficial relationships that help unlock growth
  • Support sales forecasting process with brokers, retailer planning teams, and internal stakeholders (finance, supply chain planning, executive leadership)
  • Identify opportunities for out of aisle features, partnering with brokers and retail partners to ensure Gainful is well represented
  • Develop and execute merchandising strategy including in-store signage, out of aisle features, working with ISM partners, and overseeing merchandising execution to ensure best-in-class brand representation and integrity



  • 5-8 years of relevant experience in B2B sales or business development roles
  • Experience in both CPG and Mass Retail channels
  • Start-up experience, working in a fast paced environment where you are responsible for both leading and executing
  • Ability to manage a full 360 sales process from initial lead identification through P&L management to beat KPIs
  • Proactive and analytical thinker who autonomously seeks opportunities to drive growth
  • Strong presentation skills with the ability to both craft compelling stories and be able to persuade buying teams
  • Experience working with brokers
  • Experience with merchandising, ISM, and merchandising support services to ensure best-in-class in-store execution & representation of our brand
  • Strong cultural fit with our company - hardworking, fun & easy to work with, focus on humility, integrity, kindness, teamwork, and collaboration. We’re all in this together, and everyone wears many hats
  • Located in New York City with the desire to be a part of building a great team and culture
  • Ability to work in the USA, visa sponsorships not available


Our ideal candidate will also have:

  • A genuine passion for health, fitness, wellness and nutrition
  • Active Nutrition experience and Target-specific experience
  • An interest in our products and our brand with the desire to play a key role in executing our vision



  • Base salary range $130k - $170k commensurate with experience
  • Bonus opportunity for meeting / beating goals


Working at Gainful


  • Our office is located in New York, NY near Union Square.
  • We have a hybrid remote/in-person working model, and we encourage coming to the office 3+ days per week.



  • Opportunity to join a high growth, small company where you can make an impact on many different parts of the organization
  • MacBook Pro or Lenovo X1 provided (your choice!)
  • Competitive benefits (see below)
  • Free in-office lunch on Thursdays (plus office drinks + snacks available daily)
  • Free Gainful subscription for you
  • Unlimited PTO
  • Hybrid office/WFH schedule


Health Insurance & Other Benefits:

  • Medical: Your choice between 6 Aetna plans (some of which are HSA eligible). Gainful covers the full cost of the two plans with lowest premiums. Gainful also covers 50% of dependents for all plans
  • Dental: Your choice between Aetna 3 Low Dental PPO (Gainful covers full premium, employee pays $0) or Aetna 1 High Dental PPO+ plan
  • Vision: Your choice between Aetna Vision Preferred (Gainful covers full premium, employee pays $0) or Aetna Vision+ Preferred
  • Pre-tax Benefits: Health FSA, Dependent Care FSA, and Commuter


Gainful is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Come as you are :)


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