About G2

G2 is revolutionizing the way businesses discover, buy and manage software and services. More than five million users per month rely on G2 to help them find and buy the best software for their businesses. G2 features over 1 million authentic customer reviews, has built a global team of nearly 400 talented, motivated professionals, and has raised $100M in total funding from some of the world’s leading investors including IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and its founders.

Is this you? 

As Head of Growth Marketing, you will build and lead a team of exceptional performance marketers to drive demand and revenue opportunities, from acquisition to adoption and upsell. This is a highly cross-functional role requiring close partnership with the Sales, Customer Success, and Product Marketing teams globally.

Reporting to the CMO, the ideal candidate will have a passion for digital and account-based marketing practices, and have experience driving demand for sales teams. This role is both strategic and tactical, requiring an individual with the ability to strategize at a high level, as well as get into the day-to-day work to coach a high-performing team.

In this role you will:

  • Build and lead a performance marketing team that will own digital and lead gen tactics to reach sellers, both on and off G2.com. This includes email, paid social, display, PPC, sponsorships, direct mail, webinar promotions, website conversion optimization, and more.
  • Own the lead-to-revenue process and pipeline for marketing, serving as a key partner to our sales team. We’re looking for leaders who are motivated by direct responsibility for pipeline and revenue targets.
  • Design and execute digital campaigns that drive inbound pipeline creation across multiple products.
    Develop an Account-Based Marketing (ABM) strategy around key use-cases, regions, and segments.
  • Oversee the management of our customer database and marketing automation platform (HubSpot) and develop the strategy to grow G2’s email/audience list over time.
  • In partnership with cross-functional teams, build customer nurture/drip programs to help drive adoption, improve upsell, and increase sales efficiency.
  • Work closely with Sales to define the processes that ensure all inbound leads receive a flawless experience anywhere in the world and are accurately routed, scored, and tracked. Ensure we have a clear line of sight into our entire funnel and how we’re trending towards our goals at all times.
  • Forecast, measure, analyze, and report on the impact of growth marketing initiatives on pipeline and revenue. Develop a cadence for communicating up and across to Sales and leadership.
  • Create a culture of experimentation and testing. Come with a POV on how to build successful tests and a “growth playbook” for G2 that will become a core part of our scalable GTM engine.
  • Build great partnerships with:
    • Sales & Customer Success, driving alignment on overall pipeline goals, win-rate and retention objectives, and growth marketing plans.
    • Marketing Operations, ensuring effective lead flow across Hubspot, Salesforce, and other lead management and automation systems.
    • Product Marketing, defining go-to-market strategies and designing and executing product campaigns.

Requirements:

  • 8+ years of experience in demand gen or performance marketing, preferably at an agency, consultancy, or high-growth SaaS technology company.
  • 4+ years of management experience.
  • Strong growth track record, with case studies of driving B2B programs with a focus on digital, ABM, and lead management.
  • Prior experience building a sizable owned audience, and creating programs to drive expansion within active customers.
  • Strong analytical and quantitative skills – must have the ability to derive meaning from data and translate these into actionable plans.
  • Excellent writing, communication, time management, and project management skills.
  • Experience with Hubspot, Salesforce, and Google Analytics.
  • Self-starter with the ability to build programs from scratch and who thrives when creating clarity and strategic direction for teams.

Why we love G2

G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at G2 are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.