G2 is revolutionizing the way businesses discover, buy and manage software and services. More than three million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has nearly 1M reviews, and $100M in total funding through our investment partners: IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders.
About the Position
G2 is seeking an ambitious and enthusiastic Senior Growth Marketing Manager to help drive growth marketing and conversion rate optimization for our startup. In this cross-functional role, you’ll learn a lot and will have the chance to try new things on many different channels. In this role, optimization instincts, product savvy, and an analytical mindset are key to driving growth, engagement, and conversion.
Work with cross functional team (Product, Services, Sales) to establish growth strategies to support G2’s revenue goals.
Create, manage and experiment with new user acquisition campaigns across all types of channels.
Conceive and execute on a wide range of content campaigns to drive education and engagement.
Manage all social media platforms (including Facebook, Twitter, LinkedIn, Instagram, YouTube) and drive content creation.
Analyze data to monitor revenue performance and uncover areas for improvement.
Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level.
Develop a holistic view of our customer lifecycle and how growth can positively impact that lifecycle.
Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward.
Strong growth track record, with samples and results of past campaigns.
Outstanding written, oral and organizational ability.
Knowledge of HTML, Hubspot, Salesforce, Google Analytics, Photoshop, Sprout Social (or, other Social Media Management Systems)
Proficient with Analytics.
5+ years’ experience in growth marketing.
Why we love G2
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.