G2.com is revolutionizing the way businesses discover, buy and manage software and services. More than five million users per month rely on G2 to help them find and buy the best software for their businesses. The platform has over one million reviews, and $100M in total funding through our investment partners: IVP, Accel Partners, LinkedIn, Emergence Capital, Pritzker Group, Chicago Ventures, Hyde Park Ventures, industry leaders and founders.
About the role
G2 is in need of an offsite SEO and promotion specialist who will be responsible for building brand awareness, white-hat link building, and overall content promotion.
Create and execute whitehat strategies to increase the number of backlinks to G2's marketplace to increase organic traffic.
Promote content produced by specific writers to increase traffic and visibility.
Use advanced Google search techniques and queries to find link opportunities.
Differentiate between high- and low-quality link opportunities to ensure that links are beneficial, relevant, and authentic
Test various outreach techniques – broken link building, community roundups, link partnerships, etc.
Finding and qualifying new content through Ahrefs for link opportunities.
Outreach to bloggers, companies, content teams, influencers, editors, and publications via email, social media, cold calling, etc.
Building healthy relationships with bloggers, publications, and content teams.
Creating backlink-able content such as infographics, statistic roundups, videos, and other new forms of content
Writing guest posts to be published on other websites.
Obtain and maintain an understanding of general link building concepts and terminology – domain authority, anchor text, link equity, crawling, etc.
Previous content marketing, SEO, backlink experience (min. 1 year)
Required 1- 3 years of relevant experience
Experience with cold emailing and/or outreach emails
Strong communication skills
Strong analytical skills
Ability to write professional articles
Professional – comfortable being MPOC for G2 with a variety of companies, publications, etc.
A few of the tools we use on a daily basis include Ahrefs, BuzzSumo, Hunter.io, LinkedIn Premium, Buzzstream, HubSpot.
Why we love G2
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. G2 is a place where people can be authentic and grow, find meaning and passion in work, and be motivated to succeed by a supportive group of coworkers. We pride ourselves on creating an environment where people can enjoy coming to work every day, by supporting our employees in their professional and personal lives.
We encourage all candidates to review our interview process to best prepare themselves on what to expect as a candidate of G2.