About Future
When it comes to self-improvement, making progress is much easier with access to the right support and encouragement. That’s why we believe anyone with a desire to change their health habits for the better deserves a coaching experience grounded in real expertise and human connection, no matter where they’re starting from or where their journey will take them.
We designed Future to put personal training in the palm of your hand, because forging a bond with a coach whose fitness plans fit who you are and how you want to move shouldn’t come with a prohibitive cost or a rigid schedule. Future coaches are all about understanding and uplifting any individual with a desire to change for the better, and they’re always standing by to inspire action or celebrate progress.
Because we believe anyone has the power to make a difference with the right support structure, inclusivity and encouragement are always a part of our plan. Our team represents a wide array of backgrounds and levels of fitness expertise, but we all share a desire to play a part in creating a healthier world. If you’re ready to embrace meaningful challenges alongside great people who you can lean on and learn from (and you don’t mind working up the occasional sweat), then Future is the right fit for you.
Summary
As a strategic, creative and operationally driven leader, our Head of Brand will be a key member of the marketing leadership team, inspiring innovative brand marketing, communications and storytelling across all partnerships and social media campaigns.
What You Will Do
- Lead the strategy and oversee the execution of breakthrough integrated marketing programs that build brand awareness, affinity and product adoption
- Direct the Brand team in crafting marketing strategies and insights-driven creative briefs that inspire the internal creative studio and functional partners to deliver results-oriented, brand-differentiating work
- Collaborate with the Growth team to strategize on content creation opportunities to ensure a cohesive and consistent customer journey through the funnel
- Inspire and motivate the Brand team, promoting a high performance and fun environment that values quality, creative exploration, innovation, & continuous learning
- Effectively manage brand marketing budget in partnership with Growth Marketing and Finance
About You
- 10+ years of brand management experience in the DTC space
- Highly strategic, creatively minded and results oriented marketer with a proven track record in campaign development and brand storytelling
- Practical experience running a wide variety of marketing programs that have successfully scaled across channels
- Exceptional leadership and collaboration skills, and ability to build strong partnerships with cross-functional partners
- Relentlessly curious and knowledgeable about the consumer and their world
- Ability to extract insights from multiple data sources, and make informed decisions that balance the art and science required to build a lasting brand
- Possess a growth mindset and will foster a test-and-learn approach across the marketing team
- Extremely organized with a keen eye for details, without losing sight of the big picture
- Excellent communication and presentation skills that can be adapted for audiences at all levels across the organization