About the Role:  

We are seeking a Conversion Rate Optimization (CRO) Manager to lead our conversion optimization initiatives. Reporting to the Director of Ecommerce, this role will develop and implement strategies to optimize conversion rates across our digital channels.  The ideal candidate requires expertise in analyzing customer journeys and the conversion funnel on our website both quantitatively, through web analytics, and qualitatively, through user research and insight and will have a deep understanding of what impacts conversion rates and how to measure the effectiveness of CRO strategies. 

Specific responsibilities:

  • Understand and measure the impact of CRO initiatives, using both quantitative and qualitative data
  • Analyze customer journeys and conversion funnels to identify opportunities for optimization
  • Utilize web analytics and user research to gain insights into user behavior and preferences
  • Own the AB Testing roadmap, ensuring alignment with conversion rate optimization as the primary KPI
  • Collaborate with cross-functional teams (CFTs) to align testing initiatives with business priorities: 
      • Product: Be aware of upcoming site enhancements that may impact conversion and partner closely to innovate new site functionality to drive conversion
      • Merchandising: Understand upcoming product launches and support conversion-driving initiatives
      • Marketing: Partner with each marketing channel, understand how and why customers convert through each channel, and tailor landing strategies to those customer groups
      • Creative: Continuously challenge current site designs and creative strategies, testing new approaches to better communicate the value of our products and business to customers. 
  • Ideate and develop test hypotheses based on data and insights
  • Set up and manage tests through our AB Testing platform, ensuring the accurate implementation and execution of experiments
  • Establish appropriate KPIs to measure the success of tests and initiatives
  • Provide weekly updates on the testing roadmap and results
  • Interpret test results, refine ongoing testing, and iterate on strategies to continuously improve conversion rates
  • Share results with relevant stakeholders and lead follow-up actions based on findings

What you’ll need:

  • Minimum 4 to 6 years of ecommerce experience 
  • Proven experience in CRO management, with a strong understanding of digital marketing and web analytics
  • Proficiency in AB testing tools and platforms, such as Optimizely or AB Tasty 
  • Strong analytical skills with the ability to interpret complex data and metrics, using systems like GA4 or HEAP
  • Experience working with cross-functional teams and managing multiple projects simultaneously. 
  • Excellent communication skills, with the ability to present findings and recommendations clearly and persuasively
  • A data-driven mindset, with a passion for optimizing user experiences and achieving measurable results

Compensation:

Compensation: $90,000 - $110,000

Discretionary Annual Bonus Eligibility: Up to 15%

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
U.S. Standard Demographic Questions We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.
How would you describe your gender identity? (mark all that apply)





How would you describe your racial/ethnic background? (mark all that apply)











How would you describe your sexual orientation? (mark all that apply)








Do you identify as transgender? (Select one)




Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? (Select one)




Are you a veteran or active member of the United States Armed Forces? (Select one)




Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in FSAStore.com’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.