At FreshRealm we aspire to be THE fresh meal company. Fresh meals are our focus, and we are passionate about revolutionizing this rapidly growing category. 

FreshRealm develops, sources, commercializes and assembles fresh meals. Fresh meals, including meal kits, ready-to-heat and ready-to-cook offerings are 100% our focus. We partner with leading Grocery, Convenience and Omni channel retailers to deliver the very best meals to their customers. Our success is measured by the success of our retail partners. Service, quality and consistency are our obsession, and we take pride in every meal that our customers place on their shelves.

At FreshRealm meals are more than a source of nutrition, they are our passion. Meals are the heart of a timeless ritual of sitting down to connect with family, friends, and ourselves. We are proud to play a small part in the ritual of “connecting us through meals”.

If you are a leader looking to build the future of fresh meals,  you are growth minded and thrive in an entrepreneurial environment, or you are excited to work with the country’s largest retailers, go to market with the best in product quality and work with industry leaders that care for each other and their communities, FreshRealm is the perfect fit for you. 


Overview -  Remote/Field Base Position

The VP of Sales will be responsible for the creation and execution of the overarching retail sales strategy, annual sales plan and budget, new business targets and strategy, analysis of customer and SKU profitability, high level customer relationships and contracts, guidance of inside and outside teams, and trends in the marketplace.

Reporting to the EVP of Sales, the VP of Sales also works closely with internal and external stakeholders to ensure the appropriate objectives and priorities are enabled within the sales organization.

Responsibilities and Activities:

Sales Planning & Forecasting: Coordinates sales forecasting, planning, and budgeting processes used within the sales organization.  Proactively monitors and strives to maintain high levels of quality, accuracy, and process consistency in the sales organization’s planning efforts. As needed, coordinates planning activities with other functions and stakeholders within the Company

Sales Process: Identifies opportunities for sales process improvement including lead generation, sales cycle optimization and communication protocol. Works closely with sales management to inspect sales process and prioritize opportunities for improvement

Data Insights & Analysis: Works closely with the Finance team to analyze POS, syndicated and internal data sets, and develop meaningful insights that increase sales. Meaningful data insights include, NPD recommendations, competitive insights, promotion planning and pricing considerations

Sales Reporting: Monitors the accuracy and efficient distribution of sales reports, assists in the development of new reporting tools as needed.  Implements enabling technologies, including CRM, to field sales teams. Monitors the sales organization’s compliance with required standards for maintaining CRM data

Manage Team: Builds, develops, and manages sales team capable of carrying out needed sales and service initiatives. Reviews ongoing performance results and identifies needs of employees. Implements coaching or mentoring partnerships as appropriate

Stakeholder Management: Builds peer support and strong internal-company relationships with other key management personnel

Analyzes effectiveness of marketing/promo activities and makes improvements where necessary

Ensures communications are coordinated, supports sales plan objectives, and meets organizational expenditure requirements

Required Skills and Capabilities:

  • Deep Buyer Relationships: established network with Tier 1 retailers (Kroger, Walmart/Sams, Albertsons, TJ, Costco, Ahold, Target
  • Fresh Food Sales Experience: short shelf life fresh food sales experience. Deli/Prepared Foods and Meat & Seafood preferred
  • Highly Organized: Detail oriented to ensure process, reports and data management are executed flawlessly
  • Multi-task: Willingness to change gears at a moment’s notice, and to juggle many projects at once
  • Project Management: Ability to manage an entire project from conception to execution and debrief
  • Administrative: Familiar with MS Office programs, Google docs, and Sales Force
  • Must be a strong team leader who is committed to the organization's objectives 
  • Knowledge of fresh food costing with analytical capabilities to understand margin requirements and enhancement opportunities
  • Must be able to get results by motivating others 
  • Must be able to manage and organize multiple projects and departments
  • Must be able to think strategically and develop long-term plans and relationships
  • Must have excellent interpersonal, communication, and presentation skills
  • Business development, product development, market research, promotions, customer service and public relations

Qualifications and Education Requirements:

Four-year college degree from an accredited institution. Sr. Sales or Sales management experience in a fresh food retail sales environment. Demonstrated proficiency managing analytically rigorous initiatives. PC proficiency

Work Authorization: Must be a US Citizen or Permanent Resident and/or alien authorized to work in the US on an unlimited basis

FreshRealm, LLC does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of FreshRealm, LLC.

Covid-19 protocols are consistent with State Regulations

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