Art Director, PH (Pooling)

Entrepreneurial Graphic Design Team Lead - Be A Crucial Member of an Innovative Growth Team

Hi, this is Arpana, one of the founding members of Fresh Prints. In December 2016, I came across a job post on Naukri from Jacob Goodman, one of the co-owners of Fresh Prints. They were looking for someone to lead their Operations team in India. The post had already been taken down, but I decided to send Jacob an email anyway. To my surprise, he replied, and soon I found myself stepping into what would be a life-changing opportunity.

During the interview process, it became clear just how new everything was. There was no office, no payroll system, no established infrastructure at all. But what struck me was Jacob and Josh’s unwavering belief in the vision they had for Fresh Prints.  

They didn’t have all the answers, but their passion was contagious, and I knew I wanted to be part of building something from the ground up.

So, I jumped in. I found an office, figured out payroll, and brought in my childhood best friend to help get things off the ground. There were so many unknowns in those early days, but that’s exactly what made it so exciting. 

I had the chance to wear multiple hats, solve problems on the fly, and help build something tangible. What started as a team of two quickly grew, and over the next few years, we scaled operations across Finance, Tech, and Marketing.

As the first employee of Fresh Prints India, I’ve been lucky enough to help shape this company from its earliest stages. After a short break to have my daughter, I returned to lead HR and recruiting. We’ve gone from a scrappy startup to a team of 400+ people across three countries. But the truth is, even with all that growth, we know it’s still day 1.

One of the things I’m most proud of is how we made it through COVID-19 together. I still remember March 15, 2020—Josh, our co-owner and CEO, sent an email to everyone announcing that the office was shutting down indefinitely. Just like so many people around the world, we were suddenly isolated from the routines and connections we relied on. We were nervous and found ourselves staring down a financial cliff.

In a matter of weeks, we went from million-dollar months to zero revenue. All universities closed. All events stopped.

But we’d been planning for the worst for years. From day 1 we knew we’d have to make our balance sheet a strength. We figured negative events were inevitable and our stress test was to always make sure we could operate for at least year of 0 revenue without making layoffs. When Covid hit, we were scared, but felt prepared.

And as we struggled to adapt, something unexpected happened—we pivoted. As PPE demand soared, we initially hesitated, but then realized this was exactly what the world needed. Shifting from tees to PPE wasn’t just a business decision; it was about showing up in a way that mattered. The entire team rallied behind the idea, and our adaptability and speed helped us keep going.

While so many companies were just trying to survive, Fresh Prints not only made it but even grew. It wasn’t easy, but this experience showed me how deeply committed we are to each other and our mission. The grit and determination we built in those tough times, that willingness to adapt and keep each other steady—it's what defines us today. 

The opportunities that were available to me when I joined as the first employee are still here today! In fact, they’re bigger now than ever. We’re at an exciting point in our journey, and we’re looking for people who want to have a massive impact on the next chapter of this story.

If you’re someone who sees opportunity and isn’t afraid to chase it, this is the role for you. We’re looking for someone with the entrepreneurial drive to take ownership, challenge the norm, and help us build something that lasts. Fresh Prints is a place where there are no limits. If you’re someone who likes running at challenges head on, this is the role for you. If you’re looking for a clear set of instructions, this role isn’t.

If our story resonates, we want to hear from you! 

Here’s more about the role:

Job Description

• Create compelling and on-brand visual content, including emails, social media posts, and digital ads, ensuring consistency across all touchpoints
• Prioritize customer journey and conversion optimization in all design work, using insights from analytics and A/B testing to refine and improve designs
• Analyze and interpret campaign briefs to understand objectives, target audiences, and key messages
• Develop and execute the key visuals and art direction of marketing campaigns, enforcing it and ensuring that all creative assets align with the company's brand identity and target audience 
• Maintain brand consistency across all marketing channels, ensuring that the company's visual identity is strong and recognizable
• Work with the Creative Director and Team Lead to develop creative concepts that serve our OKRs
• Work closely with the copywriters, marketers, and other stakeholders to ensure that creative assets align with overall marketing objectives
• Conduct critiques with the design team to review and give approvals for assets, ensuring that designs meet the objectives
• Manage and mentor a team of designers, providing guidance and constructive feedback to support their professional growth and skill development
• Oversee project timelines, ensuring efficient distribution of tasks within the design team to meet deadlines and deliver high-quality results
• Identify areas for improvement in creative processes and team dynamics, implementing changes that enhance efficiency
• Stay current with industry trends, design techniques, and technology to keep the creative output fresh and relevant

Qualifications

• Bachelor's degree in Fine Arts, Graphic Design, Marketing, Advertising, or any related field (or equivalent experience)
• 2+ years experience as an Art Director, Digital Designer, or Senior Designer, with a focus on e-commerce or digital marketing serving the US market
• 2+ years of experience managing a team through campaigns and projects
• Strong understanding of how design drives eCommerce performance and customer engagement
• Strong portfolio of designs and/or projects
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, etc) and familiarity with web design tools (e.g., Figma)
• Ability to collaborate effectively with cross-functional teams and communicate ideas clearly
• Strong attention to detail, excellent organizational skills, and the ability to handle multiple projects simultaneously

Compensation & Benefits

• Competitive monthly salary
• HMO reimbursement
• Adobe Creative Suite is provided
• The opportunity to learn a lot rapidly
• Working in a great culture. We’re a talented, engaged, and ambitious team dedicated to building a business together. We work very hard but we’re also very good to each other. The entire Fresh Prints team is kind, open, informal, and caring. We earnestly support each other in our personal and professional goals.

Details

• The job is full-remote open to candidates based in the Philippines
• This is a salaried role, not an hourly role. To help coordinate across time zones of different teams, we ask that you be available for any meetings from 4:00 PM to 12:00 AM Philippine Standard Time

Details

• This job is pooling for candidates and the expected start date is between mid-January or early February
• The job is based in the Philippines (Remote)
• This is a salaried role, not an hourly role. However, to make sure we can coordinate across time zones we ask that everyone in this role be available for meetings/emails/Hangouts etc., during the following times: 
  
  November - March 
  Philippines: 5PM - 1AM PHT
  US: 4AM - 12PM EST
   
  March - November 
  Philippines: 4PM - 12AM PHT
  US: 4AM - 12PM EST

Fresh Prints is an equal employment opportunity employer and promotes diversity; actively encouraging people of all backgrounds, ages, LGBTQ+, and those with disabilities to apply.