The Opportunity – Senior Manager, Product Marketing

The Senior Manager, Product Marketing will be an experienced marketer who will become a subject matter expert in cloud accounting and relevant FreshBooks markets.  Working across the company, the Senior Manager, Product Marketing will focus on growing FreshBooks’ cloud accounting customer base and profitability by defining go-to-market strategies, leading new product launches and building customer segmentation frameworks.  

You understand the challenges service based businesses experience with their finance and accounting operations, the different market dynamics, competitive landscape, and most importantly how to positively impact customer sentiment and drive new behavior.

 You must have experience effectively collaborating with cross-functional teams to drive results and developing and executing against global launch plans that bring relevant products to market. Excellent analytical and communication skills and comfort with ambiguity are a must.


What you'll do:

  • Develop market insights and identify growth opportunities through quantitative and qualitative research
  • Collaborate with Product Management to help shape our product roadmap, define business models and develop pricing strategies for new products and features
  • Create and lead go-to-market strategies for new and existing products that will drive growth and revenue
  • Define audience frameworks, which identify target segments and personas
  • Define product positioning based on thorough market, competitive and audience analysis
  • Create impactful and concise value-based messaging for products (define key message and benefit statements)
  • Identify key measures, which to inform and improve strategies and tactics
  • Work with customer acquisition and customer experience teams to attract and educate target segments and drive product adoption
  • Work with Marketing Communications, PR and Content Marketing teams to develop all necessary communications to support new product introductions
  • Support customer marketing activities that drive online payment adoption and transaction volume
  • Forecast revenue and profit margins for payments products and continually track results

What you have:

  • Post-secondary education focusing on business or marketing; MBA preferred
  • Have a minimum of 10 years progressive experience in product marketing in the financial services, ecommerce, financial technology or SAAS industries
  • Familiar with Pragmatic Marketing go-to-market methodologies
  • Have a proven track record of success leading a team in defining, planning, positioning and launching products to market
  • Are a strategic thinker who can collaborate with a diverse set of stakeholders and have the proven ability to influence cross-functional teams

What we offer:

  • Competitive salary, health benefits from day 1 and extra days off (office is closed between Christmas and New Years)
  • RRSP matching program and generous parental leave policy
  • Weekly catered lunches, beer, and snacks
  • Team and company offsites, hackoffs, and paid community volunteer days and religious observance days
  • Professional development opportunities and flexible work schedules
  • Office gym with showers and complimentary towel service
  • Secure, indoor bike parking with well-stocked repair bay
  • Ping Pong, Foosball, Massage Chairs, Nintendo Stations and more.
  • Dog friendly office
  • TTC Accessible

Sure, there are perks: but the real reason people are proud to work at FreshBooks is because each person knows their opinion is respected, and they can see the difference they make in the lives of over 10 million small business owners around the world. If you want to accelerate your career, work on projects you're passionate about and have just as much of a life outside the office as inside—you're exactly what we're looking for.

We value our people...

We recognize and reward ingenious work. We all have real lives, and respect work lifestyle balance. We all have a voice that is heard throughout the company. We always make time for fun, and have one of the most unique, employee-led cultures out there. Join the FreshBooks choir or a class in the gym, organize a gaming night, teach a dev lunch and learn, or use a paid volunteer day to share your skills with the community. Salaries are competitive and compensation packages include stake in the company. Interested? Let’s get started!

 FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or

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