About FreshBooks

FreshBooks is a leading cloud-based SaaS accounting software designed with one goal: to help small business owners grow. We reached unicorn status after raising our valuation to more than $1 billion and continue to scale our business to serve business owners, their clients, and accountants in more than 160 countries worldwide. FreshBookers are found all over the globe, and we know that different folks thrive in different working environments: Remote, onsite, and everything in between, you’ll find it with us.


The Opportunity - Senior Email Developer

FreshBooks is looking for an Email Developer who would like to grow into a Marketing Operations Manager with tactical marketing automation expertise. Having expertise and proficiency in HTML email coding, you will work within our tech stack to code emails, build and execute marketing campaigns, including nurture drips, customer and partner journeys, automations, landing pages, forms, in-app guides, and batch sends. Joining a team of four Marketing Operations Managers, you will provide SFMC and HTML/CSS expertise, and best practice guidance to support marketing efforts and objectives. 


What You'll Do as a Marketing Operation Manager

  • Email: code email templates, code "paste" HTML, use AMPscript and dynamic content blocks.
  • Marketing Automation: build, maintain, and refine email, SMS, and push notification marketing processes.
  • SFMC: build automations and journeys, write SQL queries, build landing pages, set up batch deployments.
  • Create HTML emails and templates for use in SFMC, Pardot
  • Build guides in Pendo / set up Pendo insight tracking
  • Cross-train to backfill team members on SFMC & Pardot (journeys, queries, automations, HTML, dynamic content, forms, landing pages, Mobile Connect, Mobile Push)
  • Cross-train to backfill team members on Pendo: guides, conversions, funnels, paths


What You'll Bring to the Role

  • Proficiency in HTML, CSS, SQL; able to code HTML (emails, landing pages) from scratch
  • An excellent understanding of email marketing concepts and metrics such as dynamic content, personalization, omni-channel programs, lead generation, nurture campaigns, sender score, deliverability, and sender reputation
  • Demonstrated ability to work collaboratively with multiple stakeholders and cross functionally
  • Highly analytical and able to derive meaning from data through A/B testing and email optimization.
  • Demonstrated ability to excel in a fast-paced environment and work in an ambiguous environment


You'll Stand Out If You Bring Experience In

  • Salesforce Marketing Cloud: Technical proficiency in Journey Builder, Mobile Connect, Mobile Push, Ad Studio, Einstein, Automation Studio, AMPscript, personalization
  • Knowledge of working with project management tools (i.e. SmartSheet, JIRA, Confluence)
  • Proficiency with G-Suite, Slack, Excel, ZenDesk, Litmus, Pendo


Our Commitments to You

At FreshBooks each person knows their opinion is valued, and can see their impact on the lives of over 10 million small business owners around the world. Accelerate your career, work on projects you're passionate about, and work as a part of a collaborative team without ego! Here are some of the ways FreshBooks recognises and rewards our employees:

  • 🩺 Comprehensive Health and Wellness Benefits. Including retirement savings programs matched to your local office, stock options for every full time employee, generous time off, parental leave and new parent support, annual healthy living credit, comprehensive medical and dental benefits dependent on your region, and more.
  • 📚 Perks that Matter. Including a Peer Recognition Program, an Employee Assistance Program, headphone credit, meaningful in-person gatherings to bring onsite and remote employees together, and more perks matched to your locale.
  • 🌱Working Environments to Help You Thrive. Beautiful office spaces welcome you in Canada and Mexico, and remote FreshBookers receive a home office credit to set up your home office.
  • 🤗 Supportive Peer Group, Mentors, and Leaders. We care about each other across the organisation and have programs to support this so everyone feels a strong sense of belonging, and believes in collective impact. 
  • 🚀 Accelerated growth. 3 week dedicated company onboarding, career development through continuous coaching, training, and learning on the job, and a bi-annual review process.



Even if your experience doesn't meet every bullet on the above lists, we'd love to learn more about you and why you think FreshBooks is the next step in your career.

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or accessibility@freshbooks.com.



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