FreshBooks has an ambitious vision. We launched in 2003 but we’re just getting started and there’s a lot left to do. We're a high-performing team of over 500 employees working towards a common goal: building an elite online accounting application to help small businesses better handle their finances. Known for extraordinary product and customer service experiences and based in Toronto, Canada, FreshBooks serves paying customers in over 120 countries.

The Opportunity 

FreshBooks is looking for a SEM Specialist that will help drive customer and ROI growth for the company. You will collaborate with a cross-functional group of marketers, developers, and data scientists to improve and drive performance at FreshBooks. Reporting directly to the SEM Manager, this is a hands-on role that involves a variety of platforms including Google Ads and Bing Ads.

What you'll do

Strategy development and execution:

  • Ensure a deep understanding of the overall business strategy and objectives
  • Act as a subject matter expert in paid search marketing, responsible for strategy and best-practices to drive improved performance, supporting all marketing and digital channel efforts to ensure a consistent approach to winning in paid search
  • Evaluate current SEM account set up, developing new strategies to increase performance, and proactively presenting those to internal planning teams as required.
  • Manage the day to day SEM channel, responding to questions
  • Daily, weekly and monthly optimizations including evaluation of ad copy, ad formats, and ad groups as well as implementing negative keywords and bidding strategies.
  • Regular analysis of Google analytics and landing pages to determine the impact on overall search results and web traffic
  • Direct site tagging strategy, and successfully set up and manage performance-driven campaigns.
  • Provide accurate and timely reporting to the internal team with insights, benchmarks, and recommendations on the next steps.
  • Write search ad copy as required

Ongoing improvement and evolution of channel offerings:

  • Lead the formulation of POV's and collaborate with both internal and external partners to drive adoption of new SEM platform opportunities and industry best practices paying special attention to innovations with respect to targeting/personalization, audiences, measurement, and
  • optimization capabilities
  • Collaborate with partners to understand Alphas and Betas in the market
  • Test and learn new search tactics and bidding strategies, accurate tracking and reporting of those learnings and optimizations back to internal teams and senior leadership

Lead Technical Expertise:

  • Ensure a deep familiarity with pixels, their implementation, and test to ensure they are working correctly, including the evolution of campaign tracking/tagging, etc.
  • Recognize and troubleshoot data anomalies with vendors and internal teams as needed. 
  • Build exceptional proficiency of the team with SQL, reporting tools, and web analytics (Google Analytics, Google Adwords, Bing, SEMRush etc.).

Manage the financial health of the channel through:

  • Accurate execution of media budgets and management of monthly Targets
  • Forecasting budgets and pacing ensuring reporting/reforecasting as needed
  • Timely approval & reconciliation of media invoices

What you will bring

  • 3+  years of experience managing paid search campaigns in an in-house or agency role
  • Advanced knowledge of Google suite, third party management systems and data handling
  • Strong proficiency and understanding of  Google AdWords, Bing ads, and Apple search ads
  • Experience at a startup, SaaS company or B2B online acquisition is nice to have
  • Excellent critical thinking and analytical skills
  • High attention to detail and accuracy
  • Advanced Excel knowledge, including pivot tables

We think you’ll be an amazing fit for this position if you have

  • A passion for keeping current with  with the latest developments in your field
  • An understanding of Customer Lifetime Value, CPA, and ROI in customer acquisition
  • A natural curiosity 

Why Join Us?

We're an ambitious bunch, with our eyes laser-focused on shipping extraordinary experiences to small business owners. You'll be surrounded by hardworking team members who share a common vision for what an amazing software company could be, and have the opportunity to help shape how we build an elite software start-up right here in downtown Toronto.

Apply now!

Have we got your attention? Submit your application today. A member of our recruitment team will be in touch with you shortly!

FreshBooks is an equal opportunity employer. We do not discriminate based on gender, religion, race, mental disability, sexual orientation, age, or any other status. All applicants are considered based on their qualifications and merits. At FreshBooks, we inspire an environment of mutual respect and we believe diversity and inclusion are crucial to our success.

FreshBooks provides employment accommodation during the recruitment process. Should you require any accommodation, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, suggestions or required documents regarding accessibility in a different format, please contact us at phone 416-780-2700 and/or accessibility@freshbooks.com .

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at FreshBooks are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.