FreshBooks has an ambitious vision. We launched in 2003 but we’re just getting started and there’s a lot left to do. We're a high-performing team working towards a common goal: building an extraordinary online accounting application to help small businesses better handle their finances. Known for extraordinary product and customer service experiences and based in Toronto, Canada, FreshBooks serves paying customers in over 120 countries.

The Role & Candidate:

Reporting to the CCO, the (S)VP of Global Sales will be responsible for evolving and refining the go-to-market strategy for FreshBooks, defining target segments, sales channels and developing long-term relationships with the right customers.  This senior leader will help shape the Global sales organization into a high-growth, high-performance and customer-centric team.  In addition, the (S)VP will steer a well-managed, high-performing and exceptional sales team to meet and exceed sales revenue targets and profitability. 

The ideal candidate is a highly inspiring, strategic-thinking Sales Executive who possesses a pioneering attitude with superior business and sales acumen. The successful candidate will have vision and charisma to provide an executive presence for FreshBooks customers, employees & partner relationships.  The (S)VP of Global Sales will be self motivated to take on new initiatives, and will be comfortable with ambiguity.  An innovative change manager with passion to coach leadership skills in any organization. 

In This Role You Will:

  • Manage, develop and shape the FreshBooks sales organization through the balancing of employee growth, profitability and revenue expansion.
  • Steer a go-to-market strategy to position FreshBooks as a global industry leader, help expand their global footprint across North America, EMEA, and have major input in defining the evolution of the target segment for their product. 
  • Collaborate with the Marketing Team to develop campaigns, create messaging, presentations, and proposals to reach potential customers. 
  • Head up the global P&L and reporting across all Sales Performance metrics, to the CCO. The (S)VP is a results-oriented pioneer who is comfortable measuring progress through quota achievement, sales profitability, customer lifetime value, customer acquisition cost, and demonstration of best practices around sales leadership and coaching.
  • Identify new business models, sources of revenues, and own the associated business and partnership development along with CMO and other leaders. 
  • Travel, as needed, to clients, industry events, and FreshBooks locations - expectation is 25% travel (once COVID restrictions have been lifted). 
  • Steer the sales operations organization to inspire continuous improvement around information flow across the organization. 

We Need You to Have:

  • Bachelor's degree required. MBA or Masters degree is nice to have.
  • A minimum of 5 years of progressive experience as a VP or Head of Global Sales including experiencing growing a multi-million dollar P&L. 
  • Experienced steering sales organizations in North America, Europe; exposure to Latin America and Asia Pacific is a plus. 
  • Experience managing sales at a high-growth late stage technology startup with greater than $50M revenues. 
  • Experience managing global teams of 50+ and working with global stakeholders.
  • Highly successful and experienced in B2C and B2B sales practices. Good eye for business opportunities and awareness of financial factors. 
  • Excellent track record of inspiring and mentoring sales teams across various demographics of age, gender, country, professional experience and performance.
  • Highly collaborative, with the ability to work cross-functionally and provide industry insights to various stakeholders across the business. 
  • A good understanding of SaaS models with the ability to work in a well funded start-up environment that's on a stirring growth path.
  • Research and data-driven conviction to identify key performance gaps and go after market opportunities. 
  • Excellent critical-thinking and interpersonal skills that lead by example.
  • Demonstrated excellent verbal and written skills; the ability to speak to large groups and lead or facilitate sales leadership workshops.

What We Offer

  • The opportunity to have an impact on a product that is positively affecting change globally to thousands of small and medium businesses lives every day
  • An inclusive environment and diverse global team
  • Competitive compensation and total rewards package 


Apply now

Have we got your attention? Submit your application today and a member of our recruitment team will be in touch with you shortly!

FreshBooks is an equal opportunity employer that embraces the differences in all of our employees. We celebrate diversity and are committed to creating an inclusive environment for all FreshBookers. All applicants are evaluated based on their experience and qualifications in relation to this position.

Here at FreshBooks, we welcome and encourage applications from people with disabilities. Should you require any accommodations during the recruitment process, please advise your recruiter on how we can meet your needs to ensure a fair and equitable selection process in a confidential manner.

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at FreshBooks are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.