FreeWill is an award-winning, social-good startup that has raised more than $4 billion for high impact nonprofits since we were founded in 2017. We’ve been featured in the New York Times, Forbes, Oprah’s magazine, and our co-CEOs have even been named to Town & Country’s “Top 50 Philanthropists” list.

All of this is because we’ve figured out how to make some powerful (but complicated!) ways to donate much easier and more accessible. Our products make things easier for the donors who want to change the world and for nonprofits doing heroic work around the planet.

In the last 5 years, we’ve grown from 5 people to 100+ (all smart, tenacious, and kind), and continue to grow quickly. We’d love to have you be a part of this adventure.

About the role

FreeWill is seeking a Content Specialist to play an integral role in accelerating our work supporting nonprofits large and small across the country. This is a full-time role, based in New York City or remote, and reporting to Content Team Manager, Danielle Dettling.

This role will work closely with Partner Success Strategists to write fundraising outreach in the voice of more than 600 nonprofit organizations around the country. In addition, this role will be responsible for developing and implementing writing processes, as well as managing a small team of content associates.

Responsibilities

  • Write and create outstanding fundraising communications for nonprofit partners to significantly increase the gifts they receive. 
  • Combine the outreach techniques found most effective by FreeWill with individual nonprofit voices to create language in line with partners’ messaging.
  • Act as a thought leader in the planned giving space and lead on creative implementation of fundraising best practices.
  • Write customized content for nonprofit partners to communicate with their donor bases about FreeWill and planned giving 
    • Campaigns to create for partners include e-blasts, surveys, postcards, direct mail letters, newsletter inserts, social media, and more
  • Coach, mentor, and develop team of content associates 
  • Stay on top of fundraising and planned giving communications best practices and new techniques

Required Skills and Experience

  • Experience working in content creation and/or on a SaaS customer success team and/or in the nonprofit fundraising space is a plus
  • Superior written and verbal communication skills and fine-tuned attention to detail
  • Intellectual curiosity that drives a willingness to learn and take on projects outside area of primary expertise
  • Smarts, tenacity, and kindness

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