Here are some of our core values to give you a sense of who we are as a team:

  • First and foremost, ownership and autonomy is important to us. We take responsibility in everything we do, mistakes included. We learn from them to avoid them later. We can't achieve excellence if there are no bumps in the road.
  • We're product-driven. Building a great product and shipping features is at the core of what we do.
  • Good communication is key. An independent yet fully aligned way of working is where we're headed — and clear, transparent communication is one of the means of getting there.
  • We value efficiency. Never-ending meetings? Repetitive tasks? Stuff that doesn't make a difference? Nope. We're always looking for ways to make us more efficient.
  • Get things done. We take our work seriously. We’re a small bunch on a mission to change the mobility market.
  • Deadlines are a thing for us. We are super punctual.

What You'll Be Doing:

  • Develop, maintain and execute creative supply & demand generation strategies and experiments, consistently communicating initiatives, progress, and results
  • Develop and execute acquisition funnel and lead nurturing processes through available media channels (SEO and paid search, email, content and social media, partnerships, media campaigns, PR, organic strategies)
  • Target segmentation and consumer behaviour knowledge
  • Support the development of content required for campaign deliverables 
  • Use marketing automation and lead management tools to streamline, automate and measure marketing tasks
  • Continuously optimize our KPI’s  through proposing and pushing forward A/B tests, copywriting and CRO strategies
  • Develop a consumer-focused content strategy, aligned to our long-term goals, while nurturing the relations we have with our partners (agencies, transport operators)
  • Build email funnels and in-product marketing campaigns to increase activation, retention and referrals
  • Collaborate with product to develop engineering-as-marketing features
  • Deliver world-class reporting and analytics that show how marketing strategies impact revenue; define and track key metrics, develop dashboards, deliver analyses as needed
  • Work with the head of marketing to help inform content strategy, develop campaign specific messages and align demand generation programs with ongoing copywriting initiatives

Is this you?

  • 3+ years of Growth Marketing experience or Performance Marketing experience
  • Track record of successful growth experiments and strategies, but we'd love to hear about your failures too!
  • Ability to learn and adapt to key business KPIs 
  • Creativity, storytelling abilities and an entrepreneurial mindset
  • Copywriting and SEO skills, as you understand the importance of content that converts
  • Ability to handle large amounts of data derive critical business insights
  • Ability to generate awareness and demand in creative ways
  • Experience with tools such as Braze, Chameleon, Tableau, App Annie, Quest, CUS. Don’t worry, if you use other tools, you’ll be just fine with speed learning how to use ours.
  • Fluent in Romanian and English 

Impress us even further:

  • Experience in a high growth (ideally marketplace) environment
  • Solid copywriting and storytelling skills
  • A good understanding of the marketing technologies
  • Programming and design skills
  • Organic acquisition strategy capabilities
  • Experience working in remote team

Diversity & Inclusion

At FREE NOW, we commit to being an equal opportunity employer. We consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.

We celebrate diversity and have a clear vision: to be the place where a diverse mix of talented people want to come, stay and do their best work. Together with passionate, creative and collaborative colleagues, we are following our purpose of making mobility available for everyone.


Move like you

At FREE NOW we have colleagues from over 65 nations! We value open communication and welcome everyone as they are. We are all one team and follow the same goals – that’s why we share our insights and results to get on track together every month. 

Your wellness and work-life balance matters to us. We offer trust-based and flexible working hours as well as the option to work from home. In the office, you can enjoy our free drinks and daily fresh fruit. Do you like to be active? Take part in our subsidized gym membership. Bigger plans? Take a sabbatical leave and get out there!

Let’s grow together! We believe in a transparent career growth plan, quarterly development sessions with your team lead as well as regular 1:1s to help you thrive! For your own ideas, you’re welcome to set up initiatives and projects.
Need a lift? Check out our language classes and internal peer-to-peer trainings.

More Benefits? 👏 Monthly budget for FREE NOW rides, quarterly team events, company-wide onboarding days at our HQ in Hamburg, relocation assistance for internationals, birthday-off, referral program, kudos, and many more!



The FREE NOW Group is the multi service mobility joint venture from Daimler and BMW. It consists of the services FREE NOW (9 European markets), Βeat (5 Latin American markets and 1 European market), Kapten (3 European markets) and hive (3 European markets). Summed up, those services currently attract 41 million users in 17 markets and more than 150 cities. This makes the FREE NOW Group the biggest ride hailing provider in Europe and the fastest-growing in Latin America. In total, more than 2,200 employees in around 35 offices work for the services of the FREE NOW Group, which is led by CEO Marc Berg.

Apply for this Job

* Required