Fractal Analytics is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. Fractal is building a world where individual choices, freedom, and diversity are the greatest assets. An ecosystem where human imagination is at the heart of every decision. Where no possibility is written off, only challenged to get better. We believe that a true Fractalite is the one who empowers imagination with intelligence.
Digital campaign management and execution, including optimization activities and innovation towards improving campaign results
Oversee end-to-end search engine marketing framework; how agencies work, ad-word finalization, understanding and performance tracking of digital campaigns, focus on process improvements and goal achievement
Own, optimize, and execute strategic paid search marketing and campaign plans
A successful candidate is comfortable owning projects in complex, often ambiguous settings while managing stakeholders’ expectations and ensuring timely delivery of quality solutions
Work in a fast-paced and dynamic environment with both virtual and face-to-face interactions utilizing structured approaches to solving problems, managing risks, and documenting assumptions
Execute quantitative data analyses that translates into actionable insights and measurable outcomes
4+ years of relevant work experience running digital marketing, social media platform, and web analytics projects
Strong knowledge of digital campaign management and execution
Hands-on experience with Google AdWords, Facebook Ads, Bing Ads, GTM (Google Tag Manager), digital tagging and management of B2C campaigns
Experience with keyword research, competitive insights and other analytics tools, such as SEMrush or Moz is a plus
Excellent communication and presentation skills is a must
Strong knowledge of SQL and advanced analytics tools is required
Understanding of at least one visualization tool such as Tableau or equivalent is nice to have but not required
Fractal Analytics provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.