Foursquare is the leading independent location technology company, powered by our deep understanding of how people move throughout the world. Our solutions help businesses make smarter decisions, developers create more engaging experiences, and brands build more effective marketing strategies.

Foursquare’s platform includes Attribution, Audience, Pinpoint, Proximity, Places, Pilgrim SDK and Visits. As the industry’s first and only accredited company for location data from the Media Rating Council (MRC), this foundation powers all our solutions — those that exist today and those we have yet to build. Over 14 billion consumer-verified place visit confirmations help us keep our map and models fresh and up-to-date, building a phone’s-eye-view of the world with 105 million unique places of interest worldwide.

About the role:

Foursquare is looking for a Product Marketing Manager to help with messaging, marketing content and sales enablement for two of our products - Visits and Attribution. In this role, you will translate the strategy and value proposition of the products into key messages and content that are used to move prospects through the sales funnel. Anything externally facing for these products - we want you to drive it!

You will be responsible for ensuring that the sales team has what they need to sell - and that the content is working! This means collateral of all kinds such as case studies, one sheets, talking points and slides across a variety of types of clients. You’ll also be responsible for digging deep into our buyers personas to make sure we know how our products help solve each of our varying clients’ problems. You’ll be a key contributor to our overall sales content strategy and our sales playbooks! You will work closely with our Sales and Product teams to iterate and improve our in-market messaging. 

Responsibilities: 

  • You’re our go-to person on our team to help refine narrative structure, messaging, and copy for Visits and Attribution. You will collaborate with key stakeholders to develop content that supports our go to market team and create the right content that shows how our products solve our clients’ problems across multiple verticals. You’ll work closely with sales, product and the established positioning doc from our team to ensure the content speaks to the right persona
  • Communication guru! You can easily articulate how the products work, how the data funnels into each product, our methodology across various products and types of buyers
  • Shout our successes! You will develop a process for soliciting customer references, testimonials and case studies for external and internal use
  • Own internal efforts to analyze how our competitors position and sell their products. This will inform our positioning on how to best align our products in the market
  • You have numerous examples of taking complex requirements and opposing viewpoints to deliver a cohesive narrative
  • Support on various PMM projects related to process or external client feedback

Qualifications:

  • Experience: at least 2 years experience in B2B marketing, preferably in tech (previous sales or product experience is great too!)
  • Organizational skills:  ability to create and maintain a project plan for large scale, multi-stakeholder initiatives
  • Communication skills: you understand how to drive alignment between different stakeholders such as sales, account management, product, and partnerships
  • Strong quantitative skills:  you understand how data scientists think, and can craft messages/materials that resonate with highly quantitative clients
  • Writing skills: you are equally comfortable drafting long-form product marketing material, (e.g. case studies, blog post and white papers), and bullet point content for one-pagers and websites. You get excited by editing copy to make it more clear and concise and articulate complex ideas

 

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Foursquare are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.