About Foursquare:

Foursquare is the leading independent location technology platform, powering business solutions and consumer products through a deep understanding of location. Foursquare’s business solutions include Pilgrim SDK, Places API, Analytics, Placed powered by Foursquare, and Pinpoint. Together, these products empower brands to analyze trends; measure foot traffic lift; optimize advertising campaigns; and drive deeper engagement via Foursquare’s industry-leading developer tools, which have been selected by 150,000 developers including AccuWeather, Apple, Samsung, Microsoft, Snapchat, Tinder, TripAdvisor, Twitter and Uber. Our toolkit also includes our consumer apps Foursquare City Guide and Swarm. Over the past 10 years, we’ve counted more 13 billion verified signals from people around the world, helping us to keep our dynamic map and models fresh and up-to-date.

About the role:

Foursquare is looking for a Director, Product Marketing to craft product marketing strategy for the Developer Platform (Places and Pilgrim SDK), and work with Product Marketing Managers for Measurement (Placed powered by Foursquare) and Data Solutions (Visit Data and Audience Data) to deliver and execute against department priorities.  In this role, you will translate the strategy and value proposition of the products into key messages and content that are used to move prospects through the sales funnel.  

Success in this role requires that you will work with stakeholders across Product, Client Strategy, Strategy, and Marketing by helping our growing sales land and/or expand our presence across target industries including retail, QSR, finance, travel & hospitality, auto & mobility, and software (B2C and B2B). 

Responsibilities:

  • Messaging & positioning: develop product positioning and messaging that articulates the unique value of our Enterprise products
  • Strategic planning: partner with sales, product, sales operations, and marketing to develop and deploy annual and quarterly plans, signed to company's OKRs and strategic goals
  • Sales enablement: create tools and collateral that support the selling process, from presentations and case studies, to web content and white papers
  • Sales preparedness: partner with product managers and sales enablement leaders to build product-focused content for seller education initiatives, and socialize accordingly
  • Market intelligence: be the expert on the client buying process and experience, including how our competitors position and sell their products
  • Go-to-market: work with cross-functional teams to plan and execute product launches
  • Website management: project manage updates to our corporate websites, enterprise.foursquare.com, developer.foursquare.com and business.foursquare.com 
  • Measurement: partner with sales operations and performance teams to identify, track and interpret key KPIs
  • Process creation: identify, craft and socialize processes that drive internal efficiencies across marketing and sales organization
  • Customer & partner marketing: work with business development and client partnership teams to create and promote customer case studies to expand our presence across key verticals; develop co-marketing programs with partners across data management platform, mobile marketing automation platform industries
  • Lifecycle marketing: write, product and send internal and external newsletters to communicate product updates and promote marketing programs

Qualifications:

  • 7-10 years experience in B2B marketing, preferably within the technology sector
  • Strong quantitative skills:  you understand how developers and analysts think, and can craft messages/materials that resonate with highly quantitative clients
  • Marketing operations: General familiarity with Salesforce and other CRM tools (sales or marketing) is a plus, as well as experience working with Content Management Systems
  • Technical proficiency:  you don’t need to be an engineer, but you should be able to explain what an API and SDK are
  • Copywriting: you are equally comfortable drafting long-form product marketing material, (e.g. case studies and white papers), and bullet point content for one-pagers and websites.  You get excited by editing copy to make it more clear and concise.
  • [Preferred] Digital marketing: you are comfortable crafting email marketing programs and know how to launch multichannel organic and paid media initiatives 
  • Client skills:  you know how to evangelize our products to clients while gathering feedback on the effectiveness of our key messages/content
  • Bachelor’s degree, MBA preferred

 

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

Apply for this Job

* Required
  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Foursquare are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.