Senior Manager, Content Marketing

The Senior Manager of Content Marketing is responsible for ideating, producing and distributing content across media types to support our Enterprise and Consumer businesses. You will use your technology, analytics, and community engagement know-how to build a stronger, more impactful content that drives revenue and positions Foursquare as a leader in the location data and technology space. In this role, you will work closely with Product, Community, Communications, and our Performance teams to develop programs focused on driving share of voice, active use of Foursquare’s products, and an overall happier customers and community.

How the job gets done

  • Build the strategy for and execute Foursquare’s content marketing including creation, deployment and tracking in partnership with our performance and creative teams across a variety of platforms.
  • Define our approach to social media with the goal of educating, motivating, recognizing, and increasing engagement amongst our current and prospective customers on social media platforms -- specifically, Twitter and LinkedIn.
  • Build a content strategy for Foursquare’s Developer community and execute against it.
  • Create and maintain programs that educate and inspire users and customers to engage more deeply with our products. Define associated KPIs, benchmarks, and targets.
  • Using content and metrics, drive engagement down the funnel from awareness to conversion.
  • Work with product and our Community Manager to supercharge Foursquare’s Superuser Program’s contact strategy.
  • Work with our Performance team to expand the reach of our content and facilitate leads for enterprise sales.
  • Continue to drive optimization to test everything and deliver incremental improvements.
  • Oversee a team that includes a Community Manager, a Copywriter, and freelance content creators.

Program management

  • Create and build regular stakeholder meetings to guide the ideation and successful execution of Content Marketing programs and communications.
  • Responsible for the OKRs and performance of all tactics.

Who you are:

  • You have 6+ years experience building and executing content-focused marketing programs and campaigns for a digital or tech company.
  • You’re an exceptional writer, curator and editor, with an eye for a great story.
  • You’re equally at home writing anything from short-form social copy to longform technical whitepapers.
  • You worked on, developed, and/or templatized experiential programs for creative audiences.
  • You’re an outstanding communicator with the ability to work cross-functionally across a multitude of disciplines.
  • You’re comfortable developing marketing strategies using both quantitative and qualitative insights.
  • You have strong personal organization and project management abilities.
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