The Marketing Data Analyst is a core member of the marketing team at Forward Networks. Reporting to the VP of Marketing, this position is responsible for building out our data analysis capabilities within the Marketing function.
You will be responsible for using data to help shape our growth strategy, and to ensure we can track the return on investment on all web, advertising, and digital investments in promoting Forward Networks. You will be a key player in defining, generating, analyzing, interpreting and communicating the metrics which underpin our marketing objectives, focusing your efforts heavily in web and other digital channels. You'll help the marketing team make better, faster, more data-driven decisions.
You will be in charge of establishing campaign testing methodology, to track and analyze results, key metrics from direct and digital marketing campaigns, and prepare post-campaign analytics and performance reporting.
Through your analysis, you’ll help us create and optimize the marketing dashboards for on-demand visibility of outcomes, identify the customer journey trends that will inform campaign design adjustments, and enable a culture of test and learn throughout the team.
Help drive the definition, measurement, and tracking of the key demand gen metrics with stakeholders
Build, communicate, and maintain a suite of dashboards, standardized reports, and native reporting to track Marketing's key performance indicators against departmental objectives/targets
Perform regular analysis of web and campaign data to identify patterns that lead to higher conversion rates
Support end-to-end view of marketing performance through the creation and communication of a marketing and sales online and offline attribution model, visualization of full funnel performance, demand modeling, and lead/pipeline forecasting.
Skills & Required Experience:
Bachelor’s degree or higher, preferably in math, statistics, or data analytics
5 - 7 years of hands-on experience in data management for B2B marketing and demand generation teams
Experience working with stakeholders in defining reporting and data requirements
Proven abilities to mine data, identify errors and bubble up insights that are actionable
Experience designing A/B tests
Thorough understanding of campaign & funnel analysis, different types of multi-touch attribution models and pipeline contribution
Software knowledge: Salesforce, Hubspot, Google Analytics, Google Ads, Excel