Problem Solvers. Proactive Protectors. Relentless Allies.
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Fortra is looking for an Email Marketing Specialist to support the business with our email marketing strategy. This individual will primarily work in our marketing automation tool, HubSpot, and support other lead generation and demand generation initiatives, as necessary. This position will support all product lines and is part of the demand generation team, reporting to the Marketing Manager.
WHAT YOU'LL DO
- Collaborate with brand marketing teams to plan and execute email marketing campaigns
- Build and optimize email lists for high delivery and open rates
- Schedule emails to our customers and prospects, daily
- Analyze and report on email performance and overall email health scores and provide recommendations for improvements
- Lead monthly marketing email calendar meetings where you share tips, tricks, process updates and other important email campaign info
- Monitor the maintenance, security, and integrity of our HubSpot database
- Monitor incoming email communication and route accordingly
- Leverage existing technologies in our tech stack to assist with the team’s demand generation efforts
- Assist with tactical marketing projects and assignments as necessary
QUALIFICATIONS
- Bachelor’s degree in marketing or related field
- At least one year of marketing experience
- Familiarity with HubSpot, and/or similar marketing automation tool
- Familiarity with CRM (Microsoft Dynamics 365) is a plus
- Experience working in a hi-tech organization is a plus
- Excellent organization and attention to detail
- Knowledge and understanding of marketing fundamentals
- Self-starter, ability to initiate programs, and solve problems
- Ability to work well individually and as part of a team
- Excellent verbal and written communication skills
ID:2971
About Us
This is Fortra, where we're making a difference by offering a best-in-class solutions portfolio, proactively adapting to the ever-evolving cybersecurity threat landscape, and putting people first. Fortra is a cybersecurity company like no other. We're known for our innovative software and services, world-class support, and the commitment and satisfaction of employees across the globe. Our approach is different, and we’re proud of that. For more information about what it's like to work for us, and learn about our culture, benefits, or perks, connect with us on LinkedIn.
We Are Fortra
Our people make us great. Our employees are a resilient and diverse group of global problem solvers, proactive protectors, and relentless allies, empowered to show up every day authentically, ready to fight the good fight with Fortra. Here at Fortra, we believe we're stronger when we're all stronger. That's why we're committed to supporting and empowering our employees through a host of offerings, including competitive benefits and salaries, personal and professional development opportunities, flexibility, and much more!
Visit our website to learn more about why employees choose to work for Fortra. Remember to check out our Glassdoor to learn what our employees are saying and connect with us on LinkedIn.
As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, veteran or disability status.
