Forthea is an award-winning digital marketing agency that improves lead generation for clients by focusing on superior data analytics and creative executions that produce measurable results. Forthea’s rock-solid commitment to core values and sustained business excellence has led to successful partnerships with a variety of B2B and B2C clients around the world. Forthea was founded in 2006 in Houston, where it maintains its U.S. corporate headquarters.
Forthea has been recognized as one of the best places to work in Houston, one of the fastest-growing companies in Houston, and one of the largest Houston-area advertising agencies. Forthea President Christopher Pappas has been recognized as one of Houston’s top young business leaders.
An Analytics Specialist will be responsible for measuring clients’ performance and results. This person will be responsible for analytics onboarding for new accounts, as well as ongoing QA and maintenance for existing accounts.
Key Responsibility Areas:
- Responsible for short-term strategy and planning. Ensuring consistency with longer range goals for the project.
- Contribute to new business process for new and existing accounts by pulling data, recommendations and insights as requested.
- Onboarding website analytics, tag management, call tracking for new accounts. Possibly integrating other client platforms, e.g. CRM or chat, with website tracking tools.
- Stay up to date with latest analytics and platform updates.
- Review accounts on a regular basis to detect opportunities and issues.
- Responsible for preparing standard and ad-hoc "client-ready" deliverables as requested by other team members, breaking up and delegating where possible. Review work from other specialists and make recommendations or changes as needed.
- Responsible for analyzing performance, diagnosing basic issues and making changes in order to satisfy project objectives.
Qualifications:
- Bachelor's degree or equivalent in a related field
- 1-3 Years of experience in related field
- Intermediate proficiency in Microsoft Word, Excel, Outlook and PowerPoint
- Experience with Google Analytics and Google Tag Manager
- Effective troubleshooting and problem-solving skills are required
- Self-motivated and driven
- Assesses own strengths and weaknesses; Pursues developmental opportunities; Strives to continuously build knowledge and skills; Shares expertise with others.
- Ability to work independently and within a team environment
- Effective writing and communication skills (including presentation skills)
- Prioritizes and plans work activities; Uses time efficiently; Plans for additional resources; Sets goals and objectives
