Formation was founded with a vision to orchestrate individual offers at enterprise scale. Formation’s product employs a cloud-based architecture that is purpose-built for agile marketing and driving customer lifetime value. It enables the creation plus delivery of one-to-one offers and customer experiences across channels to deepen and improve customer relationships while driving economic impact and lifetime value.

Today, Formation is helping Starbuck's vision be the "most personalized brand in the world." Formation’s machine-learning enables true one-to-one offers, with multiple facets of each offer made individually relevant for the millions of Starbucks loyalty members. Formation’s process automation has reduced marketing workflow time by three months to one week versus a segmentation-based approach. The results are impressive with Starbuck's realizing significant benefits including 3X improvement in incremental revenue and3x marketing spend efficiency vs segment-based offers in 1/10th the time. 

Formation has extended their customer footprint beyond Starbucks into other markets including retail and travel and continues to build out it’s growing customer footprint across restaurant, retail, travel & hospitality, and financial service markets. 


Formation, Inc. is looking for a passionate and dynamic Vice President of Marketing, reporting to the CEO to lead both our corporate and product marketing. You will helpFormation grow by building our positioning, brand, and go-to-market strategies aimed at leading B2C Enterprises, promoting our innovative product, and enabling Formation’s Sales Team.

You are a leader who likes being hands-on while driving the bigger picture. You will have a strong understanding of our target market, and using data to drive decisions, build a unique brand and positioning. You can balance strategic vision and thought leadership with execution and  continuous improvement. You will work with multiple teams at Formation, external partners, and our amazing customers to effectively position our product, differentiate our platform from the competition, and craft and tell the Formation story unlike anyone else. Most importantly, you can inspire and grow a remarkable team.


  • Set the strategy and direction for Formation’s position in the market
  • Build an amazing brand identity and build awareness for Formation through all relevant channels, including partners
  • Actively manage public relations and analyst relationships
  • Use marketing channels and tools to build lead generation programs, using account-based marketing and other enterprise-focused data-driven marketing techniques
  • Provide the Sales Team with the tools and materials needed to secure customers across markets
  • Build a content generation program from short-form to long-form to establish Formation as the thought leader for individualized marketing at scale
  • Work with the product team to ensure alignment between positioning and product
  • Represent Formation to the outside world, including press, analysts, and customers


  • Experience with building and leading marketing in an enterprise SAAS startup
  • Expertise in building Account-Based Marketing (ABM) strategy and programs
  • Extensive experience with enterprise sales materials and enablement
  • Strong knowledge of the Martech industry and experience in marketing enterprise software to the Fortune 1000
  • Experience crafting compelling narratives to engage and educate customers and prospects and effectively communicate to business and technical decision-makers
  • Experience developing events strategy, including conferences, trade shows, and webcasts
  • Bonus: Known as an expert in B2C marketing

Desired Character Attributes:

  • Leadership and interpersonal skills
  • Integrity and authenticity
  • Self-starter that works with a sense of urgency and purpose
  • Data-driven and strong ability to delegate responsibility

About Formation 

Formation is committed to inclusion and diversity and is an equal opportunity employer. You will receive consideration without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability, or veteran status. 

If you're up for the challenge of a lifetime, we're looking for outstanding talent to join our team.


Among our many benefits :

  • 100% medical, dental, and vision
  • Discretionary PTO policy in addition to 11 paid holidays per year
  • 401K
  • Commuter Benefits

Apply for this Job

* Required

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Formation are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.