About Ping Identity: 

At Ping Identity, we believe in making digital experiences both secure and seamless for all users, without compromise. We call this digital freedom. And it's not just something we provide our customers. It's something that inspires our company. People don't come here to join a culture that's built on digital freedom. They come to cultivate it. 

Our intelligent, cloud identity platform lets people shop, work, bank, and interact wherever and however they want. Without friction. Without fear. 

While protecting digital identities is at the core of our technology, protecting individual identities is at the core of our culture. We champion every identity. One of our core values, Respect Diversity, reminds us to celebrate differences so you are empowered to bring your authentic self to work. 

We're headquartered in Denver, Colorado and we have offices and employees around the globe. We serve the largest, most demanding enterprises worldwide, including more than half of the Fortune 100. At Ping Identity, we're changing the way people and businesses think about cybersecurity, digital experiences, and identity and access management. 

The Senior Vice President of Demand Generation will play a critical role in shaping Ping Identity's growth trajectory by owning the strategy for overall demand generation worldwide. Leveraging your deep understanding of the technology landscape, you'll lead a high-performing team of demand generation leaders across global campaign management, digital and event marketing, channel marketing, and account-based marketing (ABM) to drive Ping’s pipeline generation engine. The position will closely collaborate closely with regional sales and go-to-market teams to drive revenue growth.

Key Responsibilities:

  • Strategic Demand Generation Leadership: 
    • Develop and execute a comprehensive global demand generation strategy aligned with Ping Identity's business objectives and revenue targets.
    • Own the unified strategies & execution across multiple channels of demand generation - field marketing, channel marketing, and digital marketing.
    • Influence & partner on campaign strategy and design. Own global campaign execution in the field. 
    • Drive innovative demand generation strategies such as ABM.
    • Oversee all aspects of the demand generation funnel, from lead generation to qualification and pipeline creation.
    • Engage in customer expansion motions by developing programs aligned with the customer lifecycle, generating pipeline and creating interest
  • Pipeline Ownership:
    • Take ownership of the overarching pipeline number for Ping Identity, continuously optimizing demand generation programs to maximize pipeline velocity and conversion rates.
    • Align pipeline generation to the go-to-market ICP, as well as the field sales account segmentation and ARR goals to develop a pipeline generation machine
  • Cross-Functional Collaboration: 
    • Partner closely with regional sales and go-to-market leadership teams to understand market dynamics and customer needs, becoming a strategic partner in driving revenue growth.
    • Partner with key pipeline driving leaders from the sales development & channels / alliances function to drive a unified demand generation strategy.
    • Collaborate with other marketing functions, such as Product Marketing, Corporate Marketing and Marketing Operations, to leverage expertise and resources from their Centers of Excellence to execute in the field to drive in demand and pipeline generation.

Data-Driven Leadership

    • In partnership with marketing and sales operations, maniacally review and analyze pipeline data to constantly understand what is working and not working. 
    • Continuously optimize for high performance, efficiencies, and scale.
    • Regularly report on key metrics to Ping leadership, as well as Ping’s Board of Directors.
    • Utilize core marketing & sales tools for data insights and reporting (ie. CRM, Marketo, intent data platforms, Tableau, etc)
    • Manage and optimize the global demand generation marketing budget across both programs and headcount spend, to ensure maximum return on investment (ROI)

Team Leadership: 

    • Enable & empower geo-aligned senior demand generation leaders to align global strategies and campaigns to localized sales and market needs
    • Lead and inspire a diverse team of marketing leaders and professionals, fostering a culture of innovation, collaboration, and excellence.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
  • Proven track record (10+ years) of success in demand generation leadership roles within the enterprise/larger enterprise tech industry
  • Deep experience in the multi-pronged demand generation functions (field, channel, digital, campaign)
  • Global leadership experience with a deep understanding of different geographic requirements and go-to-market strategies 
  • Strong expertise with marketing and sales data and reporting tools 
  • Strong leadership and people management skills, with the ability to motivate and inspire cross-functional teams.
  • Exceptional analytical skills, with the ability to derive actionable insights from data and make data-driven decisions.
  • High sense of urgency and drive for continuous improvement
  • Excellent communication and collaboration skills, with the ability to build strong relationships across all levels of the organization.
  • Ability to travel to demand generation events & go-to-market events as required

Base Hiring Range: $230,000 - $268,000 + Bonus 

In accordance with Colorado’s Equal Pay for Equal Work Act (SB 19-085) the approximate compensation range for this role in Colorado is listed above. Final compensation for this role will be determined by various factors, such as knowledge, skills, and abilities.

Life at Ping:

We believe in and facilitate a flexible, collaborative work environment. We’re growing quickly, but remain true to the innovative, can-do startup values that got us here. Most importantly, we keep hiring talented, smart, fun, and genuinely nice people because that’s who we want to succeed with every day. 

Here are just a few of the things that make Ping special:

  • A company culture that empowers you to do your best work.
  • Employee Resource Groups that create a sense of belonging for everyone.
  • Regular company and team bonding events.
  • Competitive benefits and perks.
  • Global volunteering and community initiatives

Our Benefits: 

  • Generous PTO & Holiday Schedule 
  • Parental Leave
  • Progressive Healthcare Options
  • Retirement Programs
  • Opportunity for Education Reimbursement 
  • Commuter Offset (Specific locations) 

Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.

We are an Equal Opportunity/Affirmative Action employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Ping Identity’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.