Force Therapeutics is the most powerful virtual care platform in the industry, leveraging millions of patient data points to personalize patient education and physical therapy. Our marketing team is responsible for championing our mission through all owned and earned channels. We are hiring a Content Marketer to join our marketing team. In this role, you'll work across the organization to create and manage our overarching integrated marketing strategy. This is a newly created role reporting to the Head of Marketing. Our ideal candidate should be highly organized and data-driven with a history of managing content strategies that increase brand awareness and lead generation.

Responsibilities:

  • Lead and manage the development of an integrated marketing communication strategy related to SEO keywords
  • Grow net new leads by creating timely and compelling top of funnel thought leadership content
  • Own site structure, content, and hierarchy, with buyer journey and SEO ranking in mind
  • Work closely with peers and senior leaders across multiple teams (Marketing, Product, Sales, and Partnerships) to align on a marketing framework and key messages 
  • Own the messaging strategy across earned and owned channels (e.g. web, email marketing, paid advertising, comms, social) to align campaign narratives, communication plans, channel plans and messaging across their respective touchpoints

Requirements:

  • BA/BS or equivalent relevant experience
  • 3 years in a marketing capacity preferably in an Enterprise SaaS business environment
  • Proven ability in optimizing marketing campaigns while being hands-on with marketing automation tools, WordPress, and Google Analytics
  • Experience developing, executing, and measuring thought leadership content
  • Excellent written and verbal communication skills
  • Thrives in a collaborative environment, with the ability to build consensus
  • Startup experience preferred 

*Location is open to U.S. 

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